Shoppable Video in 2026 Benchmark Report cover

2026 BENCHMARK

What CVR lift should you actually expect from shoppable video?

Median, top-quartile, and benchmarks by category. Free, no email.

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Turn your catalog into content that converts

Keep your content connected to what you sell — so every visual stays consistent with your product, reliable across channels, and always ready to convert.

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Trusted by 4000+ brands, globally

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Oneworld logo
Nuvie logo
Rugs For Good logo
Sunaofe logo
Dr. Pickles logo
Maku Studios logo
Nish Hair logo
Nandog logo
Bcouture logo
Interior Delights logo
Suta logo
Alexel logo
Milton logo
House of Masaba logo
Skyn logo
Nasher Miles logo
Petite logo
Sauna Place logo
Thomas Scott logo
Rubans logo
Flo Mattress logo
Dermatouch logo
Whole Truth logo
Minimalist logo
Lad Collective logo
Oneworld logo
Nuvie logo
Rugs For Good logo
Sunaofe logo
Dr. Pickles logo
Maku Studios logo
Nish Hair logo
Nandog logo
Bcouture logo
Interior Delights logo
Suta logo
Alexel logo
Milton logo
House of Masaba logo
Skyn logo
Nasher Miles logo
Petite logo
Sauna Place logo
Thomas Scott logo
Rubans logo
Flo Mattress logo
Dermatouch logo
Whole Truth logo
Minimalist logo
Lad Collective logo
Oneworld logo
Nuvie logo
Rugs For Good logo
Sunaofe logo
Dr. Pickles logo
Maku Studios logo
Nish Hair logo
Nandog logo
Bcouture logo
Interior Delights logo
Nasher Miles
Whatmore has been a great partner in elevating Nasher Miles online presence. Their shoppable video platform highlights our design-first luggage without slowing our site, and pulling videos from Instagram makes updates easy. The team was responsive and helpful throughout onboarding.
Petite Skin Co
Whatmore was very easy to set up and get live on the site. We already had video content, so it was nice to actually use it in a way that felt relevant to the shopping experience. The Instagram import and AI product tagging made things simpler, and it's been easy to keep things updated without much effort.
Nish Hair
Our goal is simple: help women feel like themselves again. Photos couldn't show how well our toppers and extensions blend, so with Whatmore we added a homepage video carousel, short product-page videos, and Smart Retargeting. In just the first 7 days, we saw an 8% conversion rate. It's easy for shoppers and stays true to our brand.

Every SKU gets a shoot. None of them need a studio.

Send AI Studio the flatlays you already photographed. Get back catalog imagery and lifestyle video for the whole collection.

  • Turn a flatlay into an on-model shot.

    Send what you already photographed; get catalog-grade imagery back the same day.

  • Give every product a lifestyle video.

    Generated from the images you already own, cut for Meta, TikTok and the PDP.

  • Cover every colourway and variant.

    Scale one approved look across the collection instead of booking a second shoot day.

It learns your brand, and stops getting it wrong.

A stock image generator has never seen your clothes. AI Studio builds a brand profile that has — and every decision your team makes sharpens it.

  • Start from your guidelines, not a stock generator.

    Your brand book, approved looks, casting, lighting and framing become the rules Studio works inside.

  • Every review teaches it something.

    Approve, reject or correct an image and that judgement becomes signal. The next batch needs fewer corrections than the last.

  • Your brand profile stays yours.

    Your guidelines, your corrections and your catalog train nothing outside your account.

The video you already made, finally doing some work.

Three hundred Reels sitting on Instagram do nothing for the page where people actually buy. Shoppable Videos moves them.

  • Put your Instagram and TikTok on your product pages.

    Import once; every video is auto-matched to the right product.

  • Replace text reviews with people wearing the thing.

    Shoppers tap, see the product tagged inside the video, and add to cart without leaving the page.

  • Prove it actually lifted conversion.

    Run a holdout test and see the real number instead of a vendor's claim.

The same feed, inside your app.

Your app already has the traffic. It just doesn't have anything to watch. The App SDK fixes that.

  • Give your app an Instagram-style shoppable feed.

    Reel, Feed and Carousel components for iOS, Android and React Native.

  • Ship it in weeks, not an engineering quarter.

    Native SDK, pre-built components, six conversion events tracked out of the box.

  • Run it off the library you already built.

    The same videos powering your product pages power your app — tagged once, live in both places.

The system

Create it. Improve it. Sell it everywhere.

Studio makes the asset. It runs on your product pages and in your app. The holdout test says which asset actually converted — and that answer trains the next batch.

01 · Create

AI Studio

On-model imagery and lifestyle video for the whole catalog.

02 · Place

PDP + App

The same library, live on product pages and in your app feed.

03 · Measure

Holdout test

Video-enabled pages against a control group. A number, not a claim.

04 · Train

Your brand profile

What converted feeds back in. The next batch starts sharper.

How we engage

We do the setup either way. You decide who drives after that.

This is how we engage, whichever products you take. Nobody gets handed an empty tool and a login.

Managed service

We run it. You approve it.

Self-serve

We set you up. Your team runs it.

We do

Generate the catalog and put it live. Images and video produced by our team, then integrated into your store — tagged, placed and published.

Build the setup before you touch it. For Studio, that's your brand guidelines and generation workflows. For Shoppable Videos, it's onboarding your team on your own catalog.

You do

Approve. Nothing reaches a product page until someone on your side has said yes to it.

Everything after that. Generate, publish and iterate on your own schedule. We stay available, not in the loop.

For teams whose shoot calendar is already full.

For teams that want their hands on the controls.

Managed service

We run it.

You approve it.

We do

Generate the catalog and put it live. Images and video produced by our team, then integrated into your store — tagged, placed and published.

You do

Approve. Nothing reaches a product page until someone on your side has said yes to it.

For teams whose shoot calendar is already full.

Self-serve

We set you up.

Your team runs it.

We do

Build the setup before you touch it. For Studio, that's your brand guidelines and generation workflows. For Shoppable Videos, it's onboarding your team on your own catalog.

You do

Everything after that. Generate, publish and iterate on your own schedule. We stay available, not in the loop.

For teams that want their hands on the controls.

Ownership

You own everything it produces.

Full lifetime commercial rights on every image and video, in both modes.

Privacy

Your brand profile stays yours.

Your guidelines, your corrections and your catalog train nothing outside your account.

Two ways in

Pick the one that sounds like your week.

Same engine underneath. You start from whichever problem is louder right now — an empty shoot calendar, or product pages that aren't converting.

Whatmore AI StudioFor catalog, production & creative teams

Scale your shoots

  • Every SKU on-model, without booking a studio or a shoot day
  • Studio learns your brand and stops getting the details wrong
  • Full lifetime commercial rights on everything it makes
Whatmore Shoppable VideosFor growth, marketing & ecom teams

Lift conversion on what you already sell

  • The video you already own, working on your product pages
  • The same feed running natively inside your app
  • Live in an afternoon, without a developer

Case Studies

What happened when they put video on the page.

Every number here is measured against a control, not modelled. The method footnote under each is the part most vendors leave out.

Don't take our word for it.
See what brands are saying

Nasher Miles

Shruti Kedia Daga

Co-Founder & Head Of Marketing, Nasher Miles

Nish Hair

Rewa Khare Sharma

Executive Director, Nish Hair

Rustic Art

Dr. Surabhi Jaju

Co-founder, Rustic Art

Pricing

What it costs, before you have to ask.

Two products are sales-led because the scope really does vary. One you can install yourself this afternoon.

Shoppable Videos

starts from

$29/month

14-day free trial

Priced on monthly video views. Install yourself in one click, cancel any time.

App SDK

 

Talk to us

iOS · Android · React Native

Priced on monthly active users and the surfaces you want the feed to run on.

AI Studio

 

Talk to us

Sales-led · no free tier

Priced on SKU volume, how much of the work we run for you, and setting up your brand profile. Most teams get a number on the first call.

FAQs

  • Not from a stock generator, no — which is why Studio starts from your guidelines and gets corrected by your team. The first batch needs the most review; every batch after needs less.

  • You do. Full lifetime commercial rights on every image and video, and your brand profile trains nothing outside your account.

  • No. Whatmore's widget is lazy-loaded and served over a CDN, so it doesn't block page rendering or hurt your Core Web Vitals score.

  • For the one-click install, yes. WooCommerce, headless and custom storefronts are supported through a script install.

  • Yes — we'll run a holdout test on your store. Video-enabled product pages against a control group, so the lift number is measured rather than claimed.

See all FAQs

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