The Result
- 3.7% conversion rate from shoppable videos
- 1.34% average engagement rate
- 7 videos watched per session by users
The Premise
Alkaram Studio is a popular South Asian apparel brand known for its beautiful design and high-quality fabrics. It is a subsidiary of Alkaram Textile Mills, founded in 1986 in Pakistan. In 2010, they launched their first retail outlet, the Alkaram Studio, which offers its customers unstitched fabrics and ready-to-wear designs. They sell comfortable yet stylish casual outfits for men, women, and kids.
Their slogan, “Think Comfort. Think Alkaram,” echoes their goal of providing fashionable choices with excellent quality and design to contemporary individuals. With over 50 retail outlets across Pakistan, Alkaram Studio is a leading brand in the ethnic apparel sector. They also cater to fashion-forward individuals by selling their products worldwide through their website.
Their strength lies in
- The design and quality of their products
- Ability to ship worldwide and
- A huge social media following (2 million on Facebook and 3 million on Instagram)
The Challenge
- Increase website conversions to boost overall revenue
- Improve engagement at every touchpoint of the customer journey
- Efficiently promote new products
- Turn pre-existing professional videos into shoppable videos to increase sales
Alkaram Studio has almost 2 million followers on Facebook and another 3 million on Instagram. They don’t use social media to only promote their products. They use it to build a community of people who like south asian fashion and apparel. Since their social media is so engaging, they wanted to replicate that experience on their website.
Mainly, they wanted to
- Increase website conversions to boost overall revenue
They wanted to make it easier for customers to buy their products, increasing conversion and revenue.
- Improve engagement at every touchpoint of the customer journey.
Their website lacked the interaction and engagement they enjoyed on their social media accounts. They wanted to create a cohesive experience for customers who moved from their social media to their website for purchase.
- Efficiently promote new products
The brand wanted to promote new launches on its homepage with interactive, 360-degree videos
- Turn pre-existing professional videos into shoppable videos to increase sales
Since they already had professionally shot product videos, they wanted to embed the ‘add to cart’ and ‘buy now’ buttons to make them conversion-friendly.
The Whatmore Solution
The Alkaram Studio teamed up with Whatmore to integrate shoppable videos into their e-commerce website. In less than 2 days, we went from demo to onboarding and implementation.
This is how the videos appeared on their website.
Alkaram Studio used shoppable videos on
- Homepage
We added video carousels on the homepage to highlight new products, festive collections, and best-sellers. This helped the brand guide the new visitors and showcase their products in a more engaging and natural way.
- Product Pages
Shoppable videos gave customers a detailed look at how the product looked on a person, as well as information on the fabric quality and styling options.
Integrating Whatmore’s shoppable videos provided Alkaram Studio with several benefits:
- An immersive shopping experience on their website
Using shoppable videos on the website created a more retail-store-like customer experience. Customers could see what products were in focus, add them to their cart directly, and also view how they looked on a real person.
- Higher conversion rates with ‘Add to Cart’ and ‘Buy Now’ buttons
The ‘Buy Now’ and ‘Add to Cart’ buttons reduce a customer’s effort to buy an item, increasing the chances of a sale.
- Shortened buying cycle with professionally shot videos
The professionally shot videos acted like detailed ads and helped customers make a buying decision, reducing the buying cycle.
- Improved customer engagement
Shoppable videos made the Alkaram Studio’s website more interactive and enjoyable. Customers could watch more videos and quickly buy or add their chosen products to their cart. This increased the time customers spent on their website and brand recall.
- Effective promotion of new products and launches
The brand featured new products on the homepage of its website as shoppable videos. This helped it increase visibility for new launches and boost sales.
The Result
Alkaram Studio achieved these results by using Whatmore’s shoppable videos.
- 3.7% conversion rate from shoppable videos
Alkaram Studio achieved a 3.7% conversion rate from shoppable videos, much higher than the average 2.5% conversion rate for e-commerce.
- 1.34% average engagement rate
The brand hit a 1.34% engagement rate (including ‘add to cart’ and ‘buy now’ clicks) on shoppable videos
- 7 videos watched per session by users
On average, a customer watched 7 videos per session, hinting at a high level of interest in their products.
Want to use shoppable videos to turn website clicks into conversions? Try Whatmore today!
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