15 Best Shopify Apps for Sales, Marketing and Customer Loyalty

Running a Shopify store often requires wearing multiple hats—handling marketing, customer service, inventory, and everything in between. It involves managing so many moving parts that it can be easy to lose track of the bigger picture. But there are apps out there designed to take some of the pressure off. 

Imagine an app that can turn pop-ups into customer magnets, or one that makes your Instagram feed shoppable with a few clicks. These are small changes that can help your store work for you, saving you time and keeping your focus on what matters most: growing your business.

Let’s dive into how these apps can make a real difference while freeing up some time for you.

Apps for product discovery and shoppable content

1. Whatmore Shoppable Videos

Whatmore allows you to create interactive, shoppable videos where customers can directly click on products and make a purchase. You can make any of your existing videos shoppable, or create a new video using the Whatmore Studio within minutes. These videos can be embedded in your product pages, newsletters, or social media, making it easy for customers to discover and buy products in a more engaging way without any impact on the pagespeed. Shoppable videos are a great way to showcase your products in action and drive conversions from within the content itself.

• Key features:
  • Shoppable video overlays for products
  • Integration with Shopify product pages
  • In-video checkout for seamless purchases
• Pricing: Free plan available, with paid plans starting at $29/month.

2. PushOwl

PushOwl helps you send web push notifications to customers even when they aren't on your site. It's a powerful tool for recovering abandoned carts, promoting flash sales, and sending product announcements. PushOwl integrates with Shopify to automate abandoned cart recovery and customer engagement, driving traffic and conversions through timely notifications. It's particularly effective for time-sensitive promotions and reminders.

• Key features:
  • Automated abandoned cart recovery
  • Time-sensitive flash sale notifications
  • Customizable push notifications
• Pricing: Free plan available, with paid plans starting at $19/month.

Apps to increase conversions

3. ReConvert

ReConvert is a powerful post-purchase upsell and cross-sell app designed to optimize the thank-you page. It allows you to customize your thank-you page with smart recommendations, post-purchase surveys, and birthday collection forms, all intended to increase your average order value (AOV). The drag-and-drop editor makes it easy to tailor the page to your brand, turning a simple thank-you page into a conversion-increasing opportunity.

• Key features:
  • Customizable thank-you pages
  • One-click upsells & cross-sells
  • Post-purchase surveys and birthday collector
• Pricing: Paid plans starting at $4.99/month with a 30-day free trial.

4. Privy

Privy helps you increase your email and SMS subscriber lists through pop-ups, banners, and exit-intent forms. It also enables you to create email and SMS marketing campaigns that nurture leads, convert abandoned carts, and drive sales. With its built-in A/B testing, you can optimize your campaigns for maximum impact. The app integrates seamlessly with Shopify and offers customizable templates for quick setup.

• Key features:
  • Pop-ups, banners, and spin-to-win forms
  • Email & SMS campaign automation
  • A/B testing for optimization
• Pricing: Paid plans starting at $24/month.

5. Vitals

Vitals is an all-in-one app that combines over 40 marketing tools to help improve your store’s conversion rates. It offers features like product reviews, currency converters, social proof pop-ups, countdown timers, and upsell funnels. The app is highly customizable and designed to replace multiple apps, helping you reduce app costs and improve page speed. Whether you need to display trust badges, offer discounts, or automate upsell offers, Vitals has you covered.

• Key features:
  • Product reviews & social proof pop-ups
  • Upsell & cross-sell modules
  • Currency converters & countdown timers
• Pricing: $29.99/month with a 30-day free trial.

6. Fera.ai

Fera.ai helps boost trust and conversions through real-time social proof, showcasing recent purchases and reviews on your store. It allows for automatic collection of photo, video, and text reviews from customers, which you can then display across your product pages. The app also offers powerful customization options for how reviews and social proof notifications appear on your store, making it a flexible solution for increasing buyer confidence.

• Key features:
  • Social proof notifications
  • Photo, video, and text reviews
  • Automated review requests
• Pricing: Free for up to 10 reviews/month, with paid plans starting at $9/month.

7. Wheelio

Wheelio is a lead capture app that gamifies pop-ups by allowing customers to spin a wheel to win discounts, incentivizing them to share their email address or phone number. This fun, engaging method increases email list sign-ups and drives customer engagement. The app also offers exit-intent pop-ups and integrates with email marketing platforms to follow up with potential leads. Wheelio's gamified approach can be particularly effective during sales events and promotions.

• Key features:
  • Spin-to-win discount pop-ups
  • Exit-intent triggers
  • Automated follow-ups via email
• Pricing: Free trial available, with paid plans starting at $14.92/month.

Apps to drive customer engagement

9. Klaviyo

Klaviyo is an email and SMS marketing platform that integrates with Shopify to help you create personalized, data-driven campaigns. It offers a range of pre-built templates and automation workflows, including abandoned cart reminders, product recommendations, and post-purchase follow-ups. With Klaviyo, you can segment customers based on behavior, purchase history, and demographics, making it easier to target the right customers with the right message.

• Key features:
  • Pre-built email and SMS flows
  • Customer segmentation based on Shopify data
  • Detailed analytics and reporting
• Pricing: Free for up to 500 emails, with paid plans starting at $20/month.

10. Tidio

Tidio is a live chat and chatbot solution that allows you to engage customers in real-time and provide immediate support. With its AI-powered chatbots, you can automate responses to common questions, saving time and improving customer service. Tidio also offers cart recovery features to follow up with customers who abandoned their carts. The chat widget is customizable to match your store's branding and can be integrated with other marketing tools.

• Key features:
  • Live chat and AI-powered chatbots
  • Automated cart recovery
  • Real-time customer support
• Pricing: Free for basic live chat, with paid plans starting at $29/month.

11. Justuno

Justuno is a conversion rate optimization (CRO) tool that offers pop-ups, banners, and intelligent product recommendations based on customer behavior. It allows you to create personalized messaging for each visitor, helping to capture leads, reduce bounce rates, and increase conversions. Its AI-driven recommendation engine helps you showcase relevant products to customers, increasing the likelihood of a purchase. Justuno also offers A/B testing for ongoing optimization.

• Key features:
  • Exit-intent pop-ups and banners
  • AI-driven product recommendations
  • A/B testing and advanced analytics
• Pricing: Free up to 2,000 monthly visitors, with paid plans starting at $35.10/month.

12. Refersion

Refersion is an affiliate and influencer marketing platform that helps you track affiliate sales and manage payouts. With Refersion, you can create custom affiliate programs, track referrals, and manage relationships with influencers and affiliates. It integrates directly with Shopify, allowing for seamless tracking of sales, commissions, and payouts. Refersion's reporting tools provide insights into your affiliate program's performance, helping you optimize your marketing efforts.

• Key features:
  • Customizable affiliate programs
  • Automated affiliate tracking and payouts
  • Reporting and analytics
• Pricing: Free trial available, with paid plans starting at $99/month.

Apps to increase customer loyalty

13. ReferralCandy

ReferralCandy helps you grow your customer base by rewarding your existing customers for referring new shoppers. It automates the referral process by generating referral links and handling rewards for both the referrer and the new customer. ReferralCandy is great for stores looking to leverage word-of-mouth marketing, as it seamlessly integrates with Shopify and offers customizable reward options such as discounts, cash, or store credits.

• Key features:
  • Automated referral programs
  • Customizable rewards (discounts, cash, store credits)
  • Analytics to track referrals and conversions
• Pricing: Free trial, paid plans starting at $59/month.

14. LoyaltyLion

LoyaltyLion is a fully customizable loyalty program solution for Shopify stores. It helps you reward customers with points for various actions, such as purchases, referrals, or social media engagement. These points can be redeemed for discounts, exclusive offers, or free products. LoyaltyLion also offers VIP tiers, provides deep insights and integrates seamlessly with Shopify, allowing you to build long-term customer relationships and increase customer lifetime value.

• Key features:
  • Customizable points-based loyalty program
  • VIP tiers and exclusive rewards
  • Analytics and insights into customer loyalty
• Pricing: Free plan available, with paid plans starting at $199/month.

15. Smile.io

Smile.io is easy to set-up and allows you to create points-based loyalty programs, referral programs, and VIP programs to reward your customers and drive repeat purchases. You can reward customers for actions like making a purchase, referring friends, or writing reviews. Smile.io also offers fully customizable rewards that fit your brand, helping increase customer retention and fostering long-term relationships.

• Key features:
  • Points, referral, and VIP programs
  • Customizable rewards
  • Integration with Shopify for seamless customer experience
• Pricing: Free plan available, with paid plans starting at $49/month.

As you explore these apps, you’ll find that the right tools can make a big difference in how your store runs and grows. Whether you’re looking to simplify customer engagement, increase conversions, or turn social media into a shopping experience, there’s an app for that. Start small, test a few, and see what fits your business best. And if you’re curious about making your product videos more interactive, give Whatmore a try—it could be the fresh, engaging boost your store needs!