Everyone watches videos. Whether it's on Instagram, TikTok, Meta, or YouTube, you’ll be hard-pressed to find someone who doesn’t watch videos. This is why 90% of businesses use videos as a part of their digital marketing strategy. And 68% of those who don’t plan on building a video marketing strategy in 2024. For e-commerce brands, videos are the best way of marketing their product. But creating videos is much harder than watching them. If you’re a young e-commerce brand without a dedicated video production team, it’ll be difficult to produce high-quality videos consistently. This is where AI video creators like Whatmore Studio come to your rescue.
Traditional Video Production vs. AI Video Creation
Creating high-quality videos traditionally is a time and resource-intensive process. It requires writing scripts, shooting footage, and extensive editing. All this requires a significant investment in equipment, software, and skilled professionals. E-commerce giants can build in-house teams or outsource this to an agency. But for smaller e-commerce brands, this can be a huge barrier to creating marketing videos. AI video creators like Whatmore Studio can help you overcome this barrier.
Here’s how they can help.
1. AI video creators are cost-effective
Since you don’t need to hire an in-house team or an agency, you save money with AI video creators. You only have to pay for the tool and train someone to use it (which is quite simple). This includes writing prompts, generating the videos, and overall quality checks.
2. AI video creators help you save time
Since video production is automated, you can produce as many videos as you want in a fraction of the time. On average, Whatmore Studio takes less than a minute to create a video.
3. AI video creators are the only way to scale video marketing for small e-commerce brands
You can produce multiple videos simultaneously with AI tools like Whatmore Studio. This can help small e-commerce brands maintain a consistent online presence and scale video marketing.
4. You can run experiments to optimize campaigns
Since creating videos with Whatmore Studio is a breeze, you can run as many A/B tests as you want. This is particularly helpful when you’re running ads on TikTok or Meta. You can test multiple video creatives to find the one with the highest ROAS.
Our e-commerce client Attic Salt hit 12X ROAS by doing this. You can read the whole story here.
How Whatmore Studio Helps You Grow Your Business
- Create video from Shopify URL
With Whatmore Studio, you can create videos directly from your Shopify store or Amazon listing. Drop the store link into the platform, and it’ll automatically fetch product images and information to create an engaging video. You can use these videos across your Shopify store, social media platforms, and ad campaigns.
2. Create Viral Reels and TikToks from Pre-Existing Clips
Repurpose pre-existing images and clips to create viral Reels and TikToks. Whatmore Studio. All you have to do is upload them to the Whatmore Library. Then, write a text prompt describing your desired video, select the vibe, and hit ‘generate’. The tool will automatically create a video with trending audio from TikTok or Instagram and apply engaging transitions. You can then directly share this video on your social media to increase your brand reach and engagement.
3. Create Product Videos for Website Product Pages
Convert your product listings into dynamic videos. Whatmore Studio can create detailed product videos for your product pages to highlight key features, benefits, and usage instructions. These high-quality product videos can help customers make informed buying decisions, build trust, and encourage sales.
4. Create Testimonials and User-Generated Content to Reach a Wider Audience
User-generated content is king for reaching a wider audience and creating a sense of community around your brand. With Whatmore Studio, you can turn customer reviews into testimonial videos. The tool automatically adds voiceover, text layovers, professional transitions, and brand elements to the video. Use these authentic storytelling-style videos to connect with your audience and build trust.
5. Experiment and Optimize
Create multiple video variations and test different styles, messages, and formats to see what performs best with your audience. Use these insights to optimize your video marketing strategy and grow your e-commerce business. With Whatmore Studio, you can create impactful videos in less than a video. This gives you the power to run multiple experiments till you find a winning strategy.
Grow your business with Whatmore Studio
If you want to grow your e-commerce business in 2024, videos must be a huge part of your overall marketing strategy. With AI tools like Whatmore Studio, you can easily create a variety of videos for your website, social media platforms, and ad campaigns. Improve your brand’s storytelling by sharing product videos and montages, viral reels, and testimonial videos. Use Whatmore videos to connect with your audience, improve brand visibility, and drive conversions for your brand.
Want to see what all the fuss is about? Try Whatmore Studio for free today!
