Great product videos can make or break your sales.

After text descriptions and product images, videos give customers a solid understanding of your product in action.

In fact, 92% of video marketers see a good ROI from video marketing.

92% video marketers see better ROI with video marketing

However, creating high-quality product videos can be expensive. Costs include high-end cameras, video editors, microphones, or outsourcing everything to third-party agencies.

But what if you could skip all that and still create video ads that boost your Shopify store sales?

In this article, we’ll see just how you can make that happen with both free and paid tools.

How A Dropshipping Video Should Be

A good product video should appeal to your target audience.

Are you showcasing product features, unboxing items, a simple carousel, or providing a tutorial? Having a clear target audience helps you answer these questions correctly.

Also, consider which platforms your audience spends the most time on. Short, vertical videos are effective on social media platforms like Instagram and TikTok. Long, horizontal videos work well with product pages and YouTube.

Vertical videos particularly have a 90% brand recall rate than 69% for horizontal videos. They’re also made for mobile viewing, helping you capture the attention of scrollers quickly.

In fact, Amazon recently announced support for vertical video format.

vertical dropshipping product videos can do better

Once you have these in mind, research how other dropshippers in your product niche are creating videos on the chosen platform. It’ll give you insights into strategies and trends that customers are actually consuming.

Tools You Will Need (Free vs Paid)

Smartphone Camera 

  • Free: Many successful dropshippers start with just their phone. Your current smartphone camera, whether it’s an iPhone or Android device, can be a powerful tool.
  • Paid: If you're looking to invest in a dedicated camera, consider the Canon EOS Rebel T7 or Sony ZV-1 ($400 - 500). Both offer high-quality video capabilities for the price. 

Lighting

  • Free: Natural light is your best friend. Shoot your videos during the day, near a window to get the best lighting.
  • Paid: For a budget-friendly lighting setup, consider the Neewer 660 LED Video Light ($200.00), especially for indoor shoots.

Microphone

  • Free: Your phone’s built-in microphone can work great if you’re in a quiet environment. You can also use a free voice recording app such as “Easy Voice Recorder” to improve sound quality.
  • Paid: Consider the Blue Yeti USB Microphone ($95.00) for clear and professional-sounding audio. Alternatively, the Rode NT-USB ($169.00) also offers good value for money.

Background

  • Free: You can use a plain wall or hang a clean white sheet as your backdrop. Even simple DIY solutions like poster boards can provide a clean background.
  • Paid: Search for Elgato’s collapsible green screen ($120.00) for affordable photo studio backdrops. These screens can help you create a polished look.

Tripods and Other Equipment

  • Free: Adjust your phone on a stack of books or use household items to stabilize your camera.
  • Paid: The DJI Osmo Mobile 3 gimbal ($148.00) is a highly recommended trip for smooth and stable video footage.

Creating Product Videos For Dropshipping

We’ll be creating an example product video for our shoe merchandise on Amazon. To do that, you have to:

Write A Script

A good script makes your product video more engaging.

Your script should have things like catchy hooks, product benefits, a strong call-to-action (CTA), and customer reviews, if possible. What you include will depend on the kind of video you want to make.

We understand that not everyone is a scriptwriter. No worries, you can use AI tools like ChatGPT to create a great script.

In our article, Create an Effective Dropshipping Video Ad in 30 Minutes, we show you how to make high-converting video ad scripts that you can use for your product videos too. You might need to adjust the prompts a bit, but it’s a useful starting point.

Film Your Dropshipping Product Video

Now that you have your script, it’s time to film your product video. We’ll shoot our product with our phone camera and use only free tools.

Here’s how you can get started:

  • Find a Good Spot: Use a well-lit area, like near a window where natural light shines in. Avoid filming in dark rooms or using harsh artificial lights.
  • Keep It Steady: To avoid shaky footage, place your phone on a flat surface or use a stack of books. You can also hold your phone with both hands and keep your elbows close to your body for extra stability.
  • Simple Framing: Make sure your product is centred in the frame. Start by filming from a distance, then zoom in slowly to show details. Avoid moving the camera too much. Keep it as still as possible. You might need multiple takes here since camera shakes are bound to happen.
  • Check Your Sound: Record in a quiet room. If your phone picks up a lot of background noise, try to move to a quieter spot or use a soft cloth to muffle the sound around your phone.
  • Shoot in Short Clips: Film short clips of each part of your video. This makes it easier to manage and edit later. 

And remember, don’t worry about getting everything perfect. Just get a few good takes. 

Next, let’s add trending audio from your product niche using Whatmore AI’s free version.

  • Go to Studio and click the  “Create in 60s!” button.
  • Click on “Add Videos” and upload the video you just shot. Ensure the video size is under 100 MB.
  • Under “Select Music”, look for trending songs that match your niche. Pick a track that complements your video’s style and message. You can also upload your own audio.

Note: Whatmore AI will automatically sync the trending music beats with your video. 

Finally, click “Generate with Whatmore AI” to apply the audio to your video. 

You’ll receive 4 different versions to choose from. Download and use your preferred ones for free.

This was for vertical product videos.

Go to “Video Shopping” if you’re using horizontal product videos for websites, product pages, or banners.

Here, you can select the type of video and platform you’ll be using. 

That’s all! You can now add these product videos to your preferred platform and start advertising your dropshipping products.