How To Find Winning TikTok Trends To Boost Your Product Sales

TikTok is a goldmine for viral trends that can increase your product sales.

In fact, 43% of businesses on TikTok use trending challenges and memes while creating content for their product.

There’s no reason why you shouldn’t do it too.

By using these trends in your marketing campaigns, your products are more likely to be discovered by a larger audience.

Moreover, trends that match your niche or are relevant to your product, help you reach your target audience quicker and increase conversion rate.

For example, let’s take the recent Olympics 2024 event as an example.

If you’re selling sports-focused products such as workout gear, you can use Olympic-themed trends, challenges, or memes to promote and reach your product’s target audience quickly.

Finding Emerging Trends With High-Volume And Low Competition

It’s relatively easy to find the top trends.

Finding upcoming trends with high-volume and low competition is something that’s harder to do. It’s even better if you can find relevant trends that match your product’s vibe. 

Here are some ways you can find such trends on TikTok:

Follow Creators In Your Niche

Following similar accounts and huge brand competitors within your product niche will help you stay updated with emerging trends.

If the brand is huge enough, its marketing team will be the first to analyse and use high-potential trends in its advertising campaign. You can take references and blend these into your campaigns. 

You can also enable notifications for these accounts so that you get a notification as they post.

Also, by following similar accounts, TikTok’s algorithm will more likely suggest newer trends and challenges in your For You page (FYP) from your niche.

Use TikTok Creative Center To Find High-Impact Trends

The TikTok Creative Center is a free tool that’s great for discovering what’s popular on TikTok.

You can use it to find hashtags, trending songs, creators, and videos in different regions that are not just popular but also niche-specific. 

This helps you attract the right audience and convert them into customers.

Here are some ways you can use the Creative Center to find high-impact trends:

Identifying Hashtag Trends That Convert

90% of branded hashtag challenges result in 2.5–5X ROI on ad investment.

When you’re in the Hashtags section, don’t just look at what’s generally trending. Instead, use the filtering options to narrow down trends by industry.

Continuing with our workout gear product example, we’ll accordingly filter the hashtags by the “Sports and Outdoor” industry.

When you click on the “See analytics” button next to any hashtag, you’ll get detailed information about it. 

This includes things like what other topics the people using this hashtag are interested in and where they are located.

Knowing what else your audience likes helps you create content that connects with them on multiple levels. 

For example, if you see that people using a trending fitness hashtag are also interested in healthy recipes, you might include some quick meal ideas in your workout videos.

How to Use Keyword Insights For Finding Trends

The Keyword Insights tool shows you the most popular words and phrases people are using in their TikTok searches and captions. 

This gives you a clear picture of what your target audience is actively looking for and talking about.

You can use different filters to get keywords from different regions, objectives, keyword types, industries and more to get ideas that you can use in your campaign.

For example, here we search for the “neck pain” keyword in the US, with the keyword objective set as “Conversions” (product conversions) and keyword type set as “Pain points”.

By clicking on the “Details” button, you’ll see the average CTR value each keyword has along with some related keywords and videos people are also searching for.

Observing Trends That Top Ads In Your Niche Are Using

Learning how the popular ads in your niche are using trends to sell products can be equally beneficial.

The Top Ads section from the Creative Center lets you filter video ads from your niche and see the audio, music, and other common patterns that they’re using.

For example, we are filtering the top ads in TikTok by the “Sports & Equipments” industry and seeing what trends and challenges are ranking well within the last 7 days.

We already found one challenge called “Infinity Hoop challenge” that can be easily used for workout gear products.

You can individually search for this challenge on the TikTok app to see how it’s ranking and the competition for it.

Similarly, you can use different sections from TikTok's Creative Center tool like:

• Creative Insights
• Top Products
• Trending Songs
• Popular creators

And more to find relevant trends for your product.

Leveraging Cross-Platform Research to Spot Early, Untapped TikTok Trends

Cross-platform search can be used to spot trends that are gaining traction on one platform but haven’t yet blown up on others.

Instead of sticking to just one platform like TikTok, you explore what’s trending across different social media platforms – like Instagram, Twitter, Pinterest, or YouTube. 

The idea is to find a popular trend on one platform that isn’t yet oversaturated on TikTok.

Here are some ways you can do this:

Manually Track Emerging Trends on Other Platforms

Observe what’s trending section on Twitter, Instagram, and Pinterest. These platforms often see trends develop before they hit TikTok. 

Use tools like TweetDeck for Twitter and the Explore page on Instagram to track rising topics.

Explore Pinterest for Niche Ideas

Pinterest is great for spotting niche trends, especially in areas like fitness, lifestyle, and home decor.

It also delivers 2 times better ROAS than other platforms.

If you find a trend here, it might be still fresh for TikTok.

For example, if Pinterest shows a growing interest in neck pain relief exercises, create TikTok content showing how your gear supports these exercises. 

If the trend is still new on TikTok, you will face less competition.

Check YouTube for Long-Tail Keywords

YouTube can help you find specific, less competitive keywords. 

The auto-suggest in YouTube is great for finding long tail keywords that people are searching for frequently on the platform.

For example, if you notice the keyword “neck pain relief exercises for students” on YouTube, you can start creating similar content on TikTok on how your product solves this issue.

Monitor Discussions On Online Forums

You can also check online communities on Reddit & Quora to find questions people are asking.

High-performing posts on these platforms hold great value as that means people aren’t finding these answers via a web search anywhere else.

Tracking World Events And Festivals to Spot Trends

World events and festivals often become major talking points on social media.

By adding these topics to your content, you can attract viewers who are already engaged with these discussions.

Here's why:

• 57% of U.S. consumers planned to shop online during the festive season.
• 54% of shoppers are open to new brands and products during the holidays, says Meta.
• 23% of U.S. consumers use social media to make purchase decisions during Christmas.

For example, if there’s a major health event or awareness campaign happening globally, creating content that relates your workout product can attract eyeballs.

Staying updated on world events for creating TikTok content involves a bit of strategy. Here are some practical tips that you can use:

• Follow news accounts on TikTok.
• Subscribe to industry-specific newsletters.
• Set up Google Alerts for relevant keywords.
• Engage in niche-related forums and subreddits.
• Follow trending hashtags on Twitter and Instagram.
• Track popular TikTok creators and influencers for insights on current trends.
• Plan an events calendar to align your content with upcoming festivals and events.

Boost Your Trend Strategy with Whatmore AI

If managing trend data seems complex, you might prefer using Whatmore AI to simplify the process. 

The TikTok Ads Maker tool by Whatmore AI helps you create engaging TikTok video ads quickly by turning your product URLs into eye-catching ads. 

It also integrates popular trends into your content, so you can focus on your content without spending time researching trends.

Whatmore AI lets you:

• Paste your product URL, and Whatmore AI will generate engaging ads with trendy visuals and music.
• Add popular tunes and effects to capture your audience’s attention and align with current trends.
• Modify your videos with custom CTAs, logos, and colours, all while saving time on ad creation.

And more.

Try Whatmore AI now and see the difference for yourself.