The Result
By implementing Whatmore's shoppable videos on their landing page, Aachho hit-
- 30% increase in conversions
- 50% improvement in organic traffic
The Premise
Aachho is India's leading online ethnic fashion brand. Founded in 2018, every design at Aachho strikes a perfect balance between ethnic sensibilities and contemporary aesthetics. By focusing on traditional techniques and cultural heritage, Aachho has earned a distinguished name in the industry as one of the most trusted ethnic fashion brands in India.
The name, 'Aachho', means "Too Good" in Marwari. This name symbolises their motto, "Feel Good With Us," and has created a high recall value among customers. Their brand ethos is-
- Handcrafted with Love
- Premium Fabrics
- Chic Silhouettes
- Focus on Sustainability
This is why they team up with local artisans to create modern designs. This has helped them create a community of fashion-savvy individuals, and they have almost a million followers across their social media platforms.
The Challenge
Aachho was facing these challenges on its website.
- Communicating unique product value
- Engaging the target audience
- Providing customers with an immersive shopping experience
Every e-commerce brand faces the same challenges that Aachho faced. Their e-commerce website could not effectively engage visitors and reflect the brand's unique offering.
The website had static product images which didn't show the products in detail. Visitors couldn't visualise how the garments would look on a person, which led to a lower conversion date. These static images also couldn't reflect Aachho's brand ethos and vision. They prevented the visitor from connecting with the brand on an emotional level.
Because of this, visitors couldn't understand what made Aachho so different from its competitors.
Teaming up with Whatmore
Aachho figured out that it needed a storytelling strategy to capture the attention of its target audience and distinguish itself from the competition. They realised they could do this by implementing shoppable videos on their website. They needed a solution that was easy to integrate, personalised to their needs, and had advanced analytics. They partnered with Whatmore because it fit all their requirements.
After a successful demo, we quickly onboarded Aachho and added shoppable videos to their website.
The Whatmore Solution
Aachho implemented shoppable videos on its homepage and product pages. These artistically shot videos showcased the garments on real people, helping Aachho connect with visitors and effectively communicate the essence and soul of its brand.
This is how they appeared on the homepage.
The brand used shoppable videos to focus on
- New product launches
- Best-sellers
- Festive collections
- Influencer collaboration
- User-generated content, and more.
All these videos had 'Buy Now' and 'Add to Cart' embedded, allowing visitors to buy the products featured in the videos directly.
Implementing shoppable videos had many benefits for Aachho.
- Engaging Product Demonstrations
Shoppable videos showed the products in action, helping visitors understand what they were buying. This also established the brand as customer-centric and helpful, which goes a long way in building loyalty.
This is what they looked like.
- Boosting overall conversion
Shoppable videos streamlined the buying process by allowing viewers to purchase directly from the videos. This reduced friction in the purchase journey and boosted the conversion rate.
- Creating an immersive shopping experience
Interactive videos created a more engaging and immersive shopping experience for the visitors.
- Connecting with the target audience on an emotional level
Static images weren't good at reflecting Aachho's brand ethos and vision. Implementing aesthetic videos helped Aachho effectively communicate its vision and create an emotional connection with its target audience.
- Increased website traffic
Adding videos to its website improved the SEO (search engine optimisation), leading to a huge organic traffic bump.
The Result
By implementing shoppable videos on their website, Aachho turned passive browsers into active buyers, achieving amazing results.
- 30% increase in conversions
In-depth product demos coupled with a streamlined buying journey helped the brand increase its conversion rate by 30%
- 50% improvement in organic traffic
The share button on shoppable videos combined with an improved SEO boosted organic traffic for the website by 50%
Do you want to use shoppable videos to hit record-high conversion rates for your e-commerce store?
