Result
The Company
Acriine Fashion is a DTC fashion brand based in Surat, Gujarat. With a focus on Indian wedding and festive wear, Acriine Fashion is carving out a niche for itself as the go-to brand for elegant ethnic outfits. The brand was founded with a passion for delivering designer dresses that celebrate individuality and redefine style directly to the consumers’ doorsteps. Their USP lies in combining traditional craftsmanship with contemporary trends.
Acriine Fashion aims to become the foremost choice for ethnic and festive clothing, both in India and worldwide.
The Challenge
Acriine Fashion is a DTC brand. Since they don’t have a brick-and-mortar store, their customers can not try the garments before they buy them. The challenge lay in presenting their collection online in a way that would replicate the in-store experience. The static product images on their website couldn’t capture the essence of their clothing. This is why they needed a way to showcase their products organically through compelling videos.
To sum up, the brand had 3 main challenges. They wanted to-
- replicate the in-store shopping experience on their website via interactive videos
- quickly create product videos at-scale, without investing in an in-house team
- increase the average order value to boost their revenue
Teaming up with Whatmore
Acriine Fashion was looking for a way to create hundreds of engaging videos quickly. They wanted a solution that was built for Shopify, easy to integrate, no-code, and had advanced analytics. Whatmore fit the bill perfectly. After a successful demo, we onboarded them and quickly integrated Whatmore on their website.
The Whatmore Solution
Acriine Fashion used Whatmore Studio, an AI-powered video creator to produce engaging videos at scale. They primarily used two video formats.
- Image-to-videos- to convert static images into dynamic videos enhanced with trending sounds to increase engagement
- Montage videos- to showcase their entire product range or curated collections such as Diwali outfit ideads or bridesmaid ensembles.
After creating these videos, Acriine Fashion simply added trending audios based on their desired vibe and audience. These audios are sourced from Instagram reels and TikTok and can be added with just one-click.
Acriine Fashion utilized these videos across many platforms as
- Social media posts
- Meta Ads, and
- Shoppable videos on their website
This is how they appeared on their website:
All these videos had a ‘Shop Now’ button embedded in them which allowed customers to directly add the displayed products to their carts.
Using Whatmore Studio provided several benefits for Acriine Fashion.
- One-click video creation at scale
The brand produced hundreds of engaging videos quickly without an in-house editing team. - Rapid iteration and experimentation
By creating videos quickly, the brand was able to identify and double-down on successful strategies. This agile approach helped them grow at a much faster pace. - Immersive product preview
These shoppable videos gave customers a more immersive preview of the products. By simulating the in-store shopping experience, they increased customer engagement and confidence in their buying decision. - Increased average order value (AOV)
The ‘Add to Cart’ video feature shortened the buying process and ultimately increased the average order value.
Result
Acriine Fashion achieved impressive outcomes with Whatmore Studio.
In only 30 days,
- They achieved a additional sale of 7.5 lakhs directly through shoppable videos on their website
- Whatmore videos accounted for a remarkable 22% of total monthly sales, showcasing their effectiveness in driving revenue
- Acriine Fashion’s average order value (AOV) increased to INR 3,161. This shows how simplifying the buying journey can improve conversion
- By using Whatmore Studio, the brand saved valuable time, effort, and resources that they would have had to invest in maintaining an in-house video editing team.
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