The Result
Acriine Fashion boosted its ROAS (Return on Ad Spend) from 4X to 7X
The Premise
Acriine Fashion is a DTC apparel brand based in India. It has carved out a niche for itself as the go-to brand for elegant festive and wedding outfits. Since the beginning of the year, the brand has been using Whatmore to implement shoppable videos on its website. So far, the result has been fantastic. Acriine gets 22% of its overall revenue directly from the shoppable videos on its website. When Whatmore launched a new feature, Meta Pixel Retargeting, they jumped on the chance to try it out.
About Meta Pixel Retargeting
When a brand runs retargeting ad campaigns on Meta, the retargeting is based on broad events like page views, incomplete checkout, etc. But when a company adds Whatmore’s shoppable videos, retargeting can be done on pixel events like add to cart, product clicks, etc. when users engage with videos. This approach usually delivers a much higher ROAS than a traditional retargeting strategy because it targets a high-intent audience those are engaging with videos.
Traditional vs Whatmore's Meta Pixel Retargeting
The Challenge
The brand was facing these challenges.
- They were using a broad retargeting strategy and averaging 4X ROAS
Acriine was using Meta retargeting campaigns with broad targeting strategies, such as cart abandonment, product page visits, and checkout page visitors. While these campaigns generated some results, the ROAS (return on ad spend) only averaged 4X.
- They were not retargeting high purchase intent users.
The brand wanted to target users with higher purchase intent rather than just general website actions.
The Whatmore Solution
Accrine used Whatmore’s Meta Pixel Setup to track and optimize retargeting based on custom events.
Some of these key events were
- Video Views- This includes identifying users who have watched specific product videos and retargeting them with the products in the video.
- Product Clicks- Whatmore tracks clicks on individual products within videos, showcasing a user’s intent to learn more about a product.
- Add-to-Cart Clicks inside Videos- This includes recognizing users who have added a product to their cart directly from a shoppable video.
- Like & Share Button Interactions—Whatmore also captures users who engage with social elements in the videos, such as the like or share button. This points to a deeper brand connection.
All these events signal strong curiosity about specific products and a high purchase intent.
With these specific event-based triggers, Acriine can now create hyper-personalized retargeting campaigns aimed at high-intent users instead of casting a wide net. The shift from broad retargeting to precision targeting has had many benefits for the brand. Whatmore’s Meta Pixel Retargeting is helping Acriine reach the most valuable visitors with the right message at the right time.
The Result
- ROAS has gone from 4X to 7X
Acriine has significantly improved its ROAS. The new retargeting campaigns are consistently outperforming the previous ones.
- Personalised Ad campaigns with precision targeting
The brand can now create tailored ad campaigns based on user actions like video views, add-to-carts, product clicks, and social engagement.
By leveraging Whatmore’s insights and custom events, Acriine transformed its retargeting strategy, achieving better results and a higher return on ad spend.
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