The Result
- 9% conversion rate in 30 days
- 12% increase in average order value (AOV)
- 5X increase in 'add to cart' in 90 days
About Beauty by BiE
Beauty by BiE is a DTC brand that delivers clean, high-performance skincare. It sells a range of products designed to address various skin concerns, from hydration and acne control to pigmentation and anti-ageing. The brand collaborates closely with Dinyar Workingboxwalla, its skincare guru with over 50 years of experience in skincare and dermatology.
Beauty by BiE is known for blending potent skincare ingredients with scientific formulations to deliver products that guarantee results in every bottle.
Their mission is to inspire self-love and celebrate natural beauty by offering clean skincare products backed by the latest science so that everyone can experience genuine transformation at any stage of life. Their commitment to nature is reflected by their vegan, cruelty-free products and 100% recyclable packaging.
The Challenge
Beauty by BiE wanted to
- Increase their average order value (AoV).
Beauty by BiE is a mid-end skincare brand. They wanted to increase the average order value (AoV) by encouraging customers to purchase more products per transaction.
- Improve the conversion rate on their website.
They wanted to engage website visitors and convert them into paying customers.
- Showcase product usage and details to educate their customers.
Since the brand offers premium and cutting-edge products, it was important for them to educate customers on the product's benefits and usage. This would help their customers make informed purchase decisions.
- Provide a streamlined shopping experience from their social media platform to their website.
Beauty by BiE has built a strong community of over 80k skincare enthusiasts on Instagram, Facebook, and YouTube. They use social media to build brand awareness, reach their target audience, and drive traffic to the website for the final sale. Their social media is packed with branded, educational, and user-generated content, but their website looks like a standard Shopify website.
So, they wanted to create a cohesive experience for customers transitioning from their social media to the website.
The Whatmore Solution
The solution was simple- add shoppable videos to the website for an immersive shopping experience and drive conversion.
Beauty By Bie teamed up with Whatmore to do this. After a successful demo, we quickly integrated Whatmore with their Shopify website. This helped them easily add shoppable videos to their website.
This is what they looked like.
Beauty By Bie used Whatmore to add different kinds of videos, like,
- User-generated content
- Product usage videos
- New product launches
- Influencer collaborations and
- Best-sellers
The brand added these videos to its homepage. All these videos had a 'buy now' or 'add to cart' CTA. This allowed customers to buy the products featured in the videos from the videos themselves. This had many benefits for Beauty by BiE.
- Adding shoppable videos created a connected shopping experience from social media to the website.
Using shoppable videos on the homepage helped Beauty by BiE deliver an immersive shopping experience to its customers. The customers could watch and shop from the videos. This made the shopping experience on the website more engaging, like their social media.
- It helped transform UGC videos into revenue.
The brand was already creating UGC videos. Adding them to the website boosted their ROI and turned views into clicks and conversions.
- Shoppable videos boosted the conversion rate and average order value (AOV)
Beauty by BiE used videos to educate customers about product usage and benefits. This positioned the brand as customer-centric and trustworthy. Ultimately, it helped the customers buy with more confidence.
Shoppable videos also allowed customers to quickly add products to their cart without leaving the videos. This ended up boosting the average order value (AoV).
- Shoppable videos shortened the buying process.
The 'add to cart' and 'buy now' buttons reduced friction and made the checkout process faster.
The Result
Beauty by BiE improved their website experience, boosted product discovery, and increased overall revenue by integrating Whatmore into their website. They also achieved-
- 9% conversion rate in 30 days
Within 30 days of adding shoppable videos, they achieved a 9% conversion rate, far exceeding the typical e-commerce average of 2-3%.
- 12% increase in average order value (AoV)
Their average order value (AoV) grew remarkably by 12%.
- 5X increase in 'add to cart' in 90 days
In only 90 days, they significantly increased the 'add to cart' activity.
Want to boost customer engagement and conversion on your e-commerce website? Contact us!
