The Result
After adding Whatmore's shoppable videos on its website, Ekam achieved-
- 14.5% video conversion rate
- 60% faster buying journey
- 8% of the monthly revenue comes from shoppable videos
About Ekam
Ekam is an India DTC home fragrance brand that brings the luxury of premium scents into everyday life. Founded in 2020, their mission is to make people #feelgoodwithEkam at every stage of their lives. Ekam's product range includes scented candles, essential oils, and diffusers, all crafted to create a calm and relaxing environment. They're IFRA (International Fragrance Association) certified, vegan, and allergen-free. They also strongly focus on sustainability and use eco-friendly materials to create fragrances that are not only long-lasting but also environmentally friendly.
The brand offers a vast catalogue of scents, from floral and fruity to woody and spicy, ensuring that there's something for everyone. Their goal is to use aromatherapy to help people feel calm, confident, and a happier version of themselves. Ekam is a leading name in the Indian fragrance industry and has been featured in prestigious media outlets like Elle, Mint, MSN, NBT, and more.
The Challenge
Ekam wanted to
- Engage users on their product collection pages
- Increase the Average Order Value (AOV)
- Create a more immersive and interactive shopping experience on their website
- Boost conversion and revenue
Ekam has over 110,000 followers across its social media platforms. For them, Facebook and Instagram aren't just platforms for product promotion. Ekam uses these platforms to build a community of aromatherapy enthusiasts. They call this feel-good community 'The Ekam tribe'.
Ekam excels at creating impactful video content. Their social media is full of engaging branded and user-generated content. This has positioned Ekam as authentic and customer-centric on social media. This authenticity was missing from their website, which looked like a standard Shopify store.
Ekam wanted to use these videos to create a cohesive experience for customers transitioning from their social media to their website.
The brand also wanted to use detailed product videos to help website visitors make more informed and faster buying decisions.
In short, they needed to create a shopping experience that matched the premium nature of their brand and guide customers from discovery to purchase on their website.
Teaming up with Whatmore
The solution was simple- add videos to Ekam's website and make them shoppable.
To do this, Ekam needed a solution that was easy to integrate, customizable, and had powerful analytics. They partnered with Whatmore since it fit all their requirements. We moved from demo to integration in a few days, making Whatmore live on their website.
The Whatmore Solution
Once Whatmore was live on their website, Ekam could add videos to their website. They could also embed CTAs like 'Buy Now', 'Add to Cart', and 'Share' on any video to make it shoppable.
Ekam used different types of videos on their Collection and Product pages. Some of these were
- Video carousels on collection pages to put the spotlight on certain products
This is what they looked like.
- Detailed product demos on individual product pages
Here's how they appeared on the website.
- New launch videos to create curiosity for new products and
- UGC (user-generated videos) to drive credibility
Adding shoppable videos had many benefits for Ekam.
- Shoppable videos improved the conversion rate on their website
Using shoppable videos on the collection pages made it easier for customers to buy the products directly from the video, leading to a higher conversion rate.
- It shortened the buying process.
Using a shoppable video carousel helped customers find best-selling products faster. Adding the 'Add to Cart' and 'Shop Now' buttons reduced the number of steps needed to buy a product, leading to a much faster checkout.
- Shoppable videos created an interactive shopping experience on the website.
Ekam created a more immersive shopping experience with shoppable videos. The engaging videos showed prospective customers how the product would look in their homes and kept the users on the website longer.
- It increased average order value (AOV)
Allowing customers to add multiple products to their cart without leaving the videos boosted Ekam's average order value.
- Created a premium shopping experience that matches their brand
Using aesthetic videos on the website helped Ekam communicate its vision and create a sophisticated shopping experience for its target audience.
The Result
By adding Whatmore's shoppable videos to its website, Ekam achieved these results.
- 14.5% video conversion rate
Shoppable videos on Ekam's website have an impressive 14.5% conversion rate. This far exceeds the e-commerce industry average of a 2-3% conversion rate
- 60% faster buying journey
Using shoppable videos massively reduced the number of steps and the time it took for customers to complete a purchase.
- 8% of monthly revenue from shoppable videos
A substantial portion of Ekam's monthly revenue now comes directly from shoppable videos. This shows how effective they are at boosting revenue.
Do you also want to boost engagement and revenue for your e-commerce brand?
