How Fashor Scaled Video Catalog Ads While Cutting Costs by 90%

• 90% Reduction in Production Cost
• Around 40% Increase in Click-through Rate
• Video Creation Time Lowered From Weeks to Minutes

About Fashor

Fashor is a DTC fashion brand based in India. The brand’s mission is to make fashion accessible and deliver dream wardrobes that combine impeccable craftsmanship with affordable luxury. Fashor launches 10-20 new SKUs every week. Their commitment to quality and innovation has made them one of the fastest-growing e-commerce brands in the country. 

Fashor has been using Whatmore for over 2 years to add shoppable videos on its homepage and individual product pages.

The Challenge

Fashor launches 10–20 SKUs every week and uses Meta ads to promote its products. However, producing high-quality video creatives to match this rapid launch schedule became a major bottleneck.

Scheduling video shoots for all SKUs was expensive and time-consuming. As a result, Fashor could only create videos for their best-selling SKUs, leaving the majority of new products without video ads.

So, their key challenges were

1. Inability to Run Catalog Video Ads on Meta for new SKUs

Without video ads for new launches, Fashor used static product images for ads, which resulted in low conversion and ROAS. They wanted to run catalog video ads on Meta but couldn’t.

2. Marketplace Listings Without Videos

Their marketplace listing featured only static images even though the brand had product videos on its website. This was due to marketplace-specific video requirements (aspect ratios, quality, and approval guidelines), which would require an editing team. 

3. Lack of Videos on Website Product Pages

Fashor’s website featured videos at key touchpoints, but producing unique videos for every new SKU was costly and time-consuming.

Teaming Up with Whatmore

The solution was clear—Fashor needed a scalable and cost-effective way to produce high-quality videos across platforms without manual effort. They chose Whatmore Studio, an AI-driven product video creator, to do this. With Whatmore’s ‘Image to Video Pro’ feature, Fashor was able to create catalog videos for new SKUs in minutes. 

The Whatmore Solution

1. Quick video creation in multiple formats, at scale

Fashor used Whatmore to create 10 high-quality video ads in multiple aspect ratios (9:16, 1:1, 16:9) to fit many platforms.

Fashor used these videos for:

• Meta catalog ads to improve engagement and CTR.
• Marketplace listings for higher product visibility and conversion
• Product pages on the website

Fashor used Whatmore’s “Use in Video Shopping” export option to easily add videos of new SKUs to product pages, homepage carousels, and collection grids. This has helped in keeping their website fresh and engaging.

2. Studio quality videos in minutes

Fashor used Whatmore Studio to turn product images into cinematic, high-quality videos featuring seamless panning and motion effects—all in just a few clicks. These professional-grade videos showed product detailing like prints and designs from multiple angles with 100% accuracy. This eliminated the need for expensive shoots and time-consuming editing, allowing Fashor to scale its video production easily.

Process in Action

Fashor has created 10 videos for their latest collection launch with Whatmore Studio. Here’s how it worked-

• Input- Product images and links were uploaded to Whatmore.
• AI Magic- The tool converted these images into full-motion videos with walk sequences, panning effects, and trending copyright-free music.
• Review and Iterations- Fashor was satisfied with 8 out of the 10 initial outputs. Whatmore supported them with best practices for generating high-quality videos, and after a few quick iterations, all 10 videos were finalized. 

The result? 

All videos were ready for use across Meta ads, marketplaces, and the website within minutes instead of weeks.

Results

With Whatmore Studio, Fashor achieved-

• Video Turnaround Time Went From Weeks to Minutes

By automating video production and editing, Fashor reduced the turnaround time from weeks to minutes.

• 90% Reduction in Video Production Cost  

Fashor used Whatmore Studio to manage an entire production and editing team, which helped them cut costs and improve ROI.

• Around 40% Increase in Click-through Rate

By replacing static ads with video catalog ads, Fashor improved its campaign performance. 

Do you want to scale up video production like Fashor?