The Result
- Videos live on the website in under 1 hour
- 10% conversion rate from shoppable videos
Gudworld goes on Shark Tank India
Gudworld is a DTC brand that helps people replace processed sugar with pure organic jaggery. Founded by Preeti Shinde, the brand leverages a 40-year family legacy in jaggery production to create easy-to-use cubes and powders.
Their innovative product earned them a spot on the 4th season of Shark Tank India. This nationwide exposure introduced their brand to millions of potential customers.
The Challenge
With their Shark Tank India episode about to air, Gudworld needed engaging product videos on their website—fast.
Their primary goals were to
- Introduce the new audience to their product in an interactive way
- Use videos to create an immersive shopping experience that would convert Shark Tank viewers.
- Implement everything immediately before traffic starts flooding in
With no time for a lengthy development process, they needed a plug-and-play solution that could go live on their Shopify website in record time.
The Whatmore Solution
On the recommendation of the agency Letsmapit, Gudworld approached Whatmore to add videos to their website.
Whatmore’s team jumped into action and
- Added a shoppable video carousel on their homepage
This carousel features recipe videos made with Gudworld’s products. Each video included an ‘Add to Cart’ button, making it easy for new visitors to shop instantly.
This is what it looks like.
Homepage shoppable video carousel
- Create a smooth shopping experience for the post-Shark Tank India audience.
The shoppable video carousel gives new audiences an engaging entry point to explore Gudworld’s products.
- Launched the videos in under an hour—with zero impact on page speed
The Whatmore team seamlessly integrated shoppable videos into Gudworld’s website in under an hour—without affecting page load speed.
With shoppable videos in place, Gudworld was ready to capture post-episode traffic and turn Shark Tank viewers into new customers.
The Result
On Shark Tank India, Gudworld landed a deal with Aman Gupta, founder of boAt.
Using Whatmore’s shoppable videos, they created an immersive shopping experience that helped convert curious visitors into buyers. This turned Gudworld's Shark Tank India success into revenue.
Key Takeaways for Shark Tank Brands
- Shark Tank creates massive website traffic—being prepared is key
- Shoppable videos drive both engagement and conversions for DTC brands.
- With Whatmore, brands can go live with videos in under an hour.
Want to turn your website clicks into conversions? Try Whatmore’s shoppable videos.
