The Result
In only 30 days,
- 450+ direct add-to-carts from videos
- 3% conversion rate from shoppable videos
- 7,000+ sessions in the last 30 days
- 100+ times product videos shared
The Premise
Milton is a household name in India. Founded in 1972, the homeware brand has an established network of 55,000 retailers across the country. Every household in India has a Milton casserole, tiffin, or water bottle in their kitchen. The brand is synonymous with convenience, durability, and value for money.
Milton's motto, "Kuch naya sochte hain," is reflected in its passion for creating innovative homeware products that suit the needs of the modern consumer.
Milton sells its products
- offline at retail and branded stores and
- online on e-commerce marketplaces and their website.
Milton has a solid online community with 1 million followers on Facebook, 108K followers on Instagram, and 124K subscribers on YouTube. They share video content on these platforms to drive visibility, credibility, and sales.
The Challenge
Milton's social media was full of engaging brand and user-generated content, but its website looked like a standard Shopify website. A cohesive experience was lacking for customers transitioning from their social media to the website. Milton also wanted to use the product videos on their social media to help website visitors make more informed and faster buying decisions.
Mainly, Milton wanted to
- Create a more immersive and interactive shopping experience on its website
- Boost revenue by increasing the website conversion rate
- Promote new and best-selling products
- Use videos to showcase its products in detail to help customers make faster buying decisions
- Drive organic traffic to its product pages
Teaming with Marmeto and Whatmore
The answer was simple- add shoppable videos on the website for a seamless shopping experience. Milton needed a solution that was easy to integrate, customizable, and had advanced analytics. They partnered with Whatmore through Marmeto since it fit all their requirements. After the demo, we quickly onboarded Milton. In a few days, we moved from demo to integration, making Whatmore live on their website.
The Marmeto-Whatmore Solution
Once Whatmore was live on their website, Milton could embed CTAs like 'Buy Now', 'Add to Cart', and 'Share' on any video to make it shoppable. They then posted these videos on their homepage and product pages. The brand utilized different types of videos, such as
- Video carousels on the homepage to help customers discover focus products
- Detailed product videos on individual product pages
- Unboxing videos to generate curiosity for a new product
- UGC videos to drive trust and credibility
- Trending reels to increase visibility and connect with their customers
Customers could buy the products featured in the videos directly from the videos themselves. This approach had many benefits for Milton.
- An immersive shopping experience
Using shoppable videos created a store-like customer experience on their website. Customers can see what bestsellers and new launches (on the homepage), view them in detail, and add them to their cart directly.
- Connected shopping experience from social media to website
Shoppable videos helped turn Milton's social media followers into paying customers on the website.
- Higher conversion rate with customizable option and 'Add to Cart' and 'Buy Now' buttons
Shoppable elements reduced customer effort, shortened the buying process, and boosted the overall conversion rate. Prospective customers could choose product colour and size inside the video and buy it directly.
- Detailed product demos to induce confidence
Milton featured detailed demo videos highlighting product quality and usage instructions. These videos clarified any doubts prospective customers may have and helped them buy with confidence.
- Increase in organic traffic with the 'share' button
Customers were able to share the shoppable product videos with a single click. This drove organic traffic to the brand's website, with some videos being shared over 100 times in a month.
- More authentic brand experience
The shoppable videos gave prospective customers an authentic picture of how Milton's product would look in their homes and daily lives.
The Result
By partnering with Marmeto to implement Whatmore on the website, Milton achieved these results in only 30 days.
- Over 450 'add-to-cart' directly from the videos.
- 2.93% conversion rate just from the shoppable videos
- Over 7,000 video sessions
- Some product videos have been shared over 100 times
Want to turn website clicks into conversions with shoppable videos? Try Whatmore today!
