The Result
After implementing Whatmore's shoppable videos on the website, Narayani Vastra achieved-
- 6.41% Conversion Rate
- 137% Increase in Engagement Rate
- 26% of Monthly Sales Generated through Shoppable Videos
- 51% Increase in 'Add to Cart' Actions
About Narayni Vastra
Our client, Narayani Vastra, is a women's ethnic wear brand based in India. They sell well-crafted, handloom, and ready-to-wear clothes that are perfect for modern women. The brand invests heavily in high-quality influencer videos to build trust and showcase its products. These videos are shared on social media, where they've built a strong community of ethnic wear enthusiasts, with over 100,000 followers on Instagram alone. Narayani Vastra uses social media to promote its products and bring visibility to the brand, and its website serves as the primary sales channel.
The Challenge
Narayani Vastra wanted to turn its high investment in video production into direct sales on its website, all while keeping the loading speed fast. They also wanted to create a way for customers to buy the products featured in the videos directly from the videos themselves.
So, Narayani Vastra mainly wanted to
- Use the high-quality influencer videos on their website to boost sales and engagement
- Allow customers to shop directly from videos to create a seamless buying journey without multiple clicks
- Increase trust for first-time visitors by showcasing influencers using and endorsing their products
The Whatmore Solution
The solution was simple- transform the influencer videos into shoppable videos and add them to the brand's website. To do this, Narayani Vastra needed a shoppable video platform that was easy to integrate, customizable, and had a strong analytics engine. They teamed up with Whatmore since it ticked all the boxes. After a quick onboarding, Whatmore integrated shoppable videos on Narayani Vastra's website.
This is how the brand used Whatmore's shoppable videos.
- Homepage Video Carousel
The video carousel on the homepage called 'Shop The Look' highlights key products and new collections and creates a visually appealing entry point for customers.
This is how they appeared on the website.
Narayani Vastra shoppable videos
- In-depth shoppable Videos across product pages
The brand also added shoppable videos on individual product pages to give customers a detailed look at how the product looked on a person and provide information on the fabric quality and styling options.
This in-depth information helps them make more informed and faster purchase decisions.
This is what they look like.
Narayani Vastra shoppable product page videos
- Nearly 200 videos with tagged products across the entire website
The brand has nearly 200 videos on its website, each tagged with the featured product. This allows customers to explore and purchase items directly from the videos themselves, reducing the number of steps needed to buy a product.
By integrating Whatmore's shoppable videos, Narayani Vastra successfully utilized its influencer videos to create an efficient shopping experience. This led to impressive growth for all key metrics.
The Result
- 6.41% Conversion Rate
Narayani Vastra hit a 6.4% conversion rate from shoppable videos, much higher than the average 2.5% conversion rate for e-commerce brands.
- 26% of Monthly Sales through Shoppable Videos
Shoppable videos improved the website shopping experience and became a significant revenue stream.
- 51% Increase in Add-to-Cart Rate
Shoppable videos encouraged more visitors to add items to their carts, improving the conversion rate.
- 137% Increase in Engagement Rate
The videos keep the visitors engaged for longer, which increases their time on the website and strengthens their connection to the brand.
Want to boost conversion and engagement with shoppable videos?
