How Nish Hair hit 62X ROI by adding shoppable videos to its website

The Result

In just 30 days of adding Whatmore’s shoppable videos on their website, Nish Hair achieved:

• 62x ROI 
• 2,000+ “Add to Cart” actions driven by shoppable videos
• 8% conversion rate within the first 7 days of using Whatmore

About Nish Hair

Nish Hair, a Shark Tank-funded brand, generates nearly $5 million in annual revenue and specializes in 100% human hair extensions. Known for its natural-looking hair solutions, Nish Hair has built a strong online community. Its founder, Parul Gulati, is a famous influencer with 1.6 million followers on Instagram alone. She creates videos on Instagram to educate the audience on how to use the products. The brand is a trusted name in the beauty industry, known for quality, innovation, and a vibrant brand personality.

The Challenge

Nish hair was facing the following challenges-

1. Nish Hair had previously tried adding videos to its website, which reduced its loading speed. These videos were also non-interactive and lacked product tagging, which was important in guiding visitors through the buying journey.
2. Nish Hair has a solid social media presence and uses videos to educate its audience about its products. It wanted to replicate this success on its website.
3. They wanted to create an immersive shopping experience and show their products in action. Nish Hair hoped this would guide the visitors through the shopping journey, ultimately improve engagement, and reduce the bounce rates on their website.

Nish Hair Teams Up With Whatmore

The solution was clear—Nish Hair needed shoppable videos. Shoppable videos can be easily integrated into the website without affecting page load speed and allow for product tagging directly within the videos.

They needed a shoppable video platform that was easy to integrate, customizable, and offered advanced analytics. They partnered with Whatmore because it checked all their boxes. After a quick demo, Whatmore converted their high-quality Instagram videos into shoppable videos and quickly went live on the website.

The Whatmore solution

Nish Hair partnered with Whatmore to integrate 89 shoppable videos across their entire website. The brand used three main features- homepage video carousels, product page videos, and Meta Pixel integration. 

1. Video Carousels on the Homepage 

Nish Hair added a video carousel highlighting key products and new collections to the homepage. This gave new visitors a starting point for navigating the website. 

This is what they looked like.

2. In-depth videos on product pages

Nish Hair added in-depth videos on individual product pages that provide key details and styling insights. This gives potential buyers all the information they need to feel confident in their choices and buy the products.

3. Meta Pixel Integration 

Nish Hair used Whatmore’s latest feature, ‘Meta Pixel Integration’, to retarget viewers who showed high intent, offering them relevant content to guide them back to the website and increase conversion rates.

Whatmore’s integration empowered Nish Hair to add 89 videos across its site. This led to over 400,000 users exploring various products via Whatmore widgets in just 30 days.

Shoppable videos helped visitors explore and purchase products directly from each video. This significantly reduced the steps needed to complete a purchase and boosted conversion.

The Result

This is what Nish Hair achieved with Whatmore.

• 8%  conversion rate in the first 7 days

Shoppable videos gave visitors all the necessary details and shortened the buying process. This boosted the conversion rate in just 7 days.

• 62X ROI

Nish Hair hit a 62X ROI on implementing shoppable videos. This clearly shows how powerful they can be for capturing audience interest and turning it into sales.

• 2,000+ Add to Cart

With 2,000+ “Add to Cart” actions within 30 days, Nish Hair saw a huge boost in purchase intent with shoppable videos. 

Want to boost engagement and conversions with shoppable videos?