Results
- 3X increase in conversion rate with shoppable videos
- 20% increase in Average Order Value (AOV) from Shoppable Video
The Premise
Philips is a leading global brand known for its innovative products. In India, it has a strong online presence across marketplaces like Myntra, Flipkart, and Amazon. These platforms offer a highly personalized and engaging shopping experience with product and review videos. Philips wanted to replicate this immersive experience on their website to increase engagement at various touchpoints throughout the customer journey. They also wanted to improve website sales. To achieve this, ANS Commerce, with Philips as a client, teamed up with Whatmore.
Teaming up with Whatmore
Philips India wanted to make their website more engaging with videos that provided a 360-degree view of their products. They also wanted a solution that would be easy to integrate on their website, personalized to their needs, and had advanced analytics. They partnered with Whatmore because it fit all their requirements.
After the demo, we quickly onboarded Philips India to make Whatmore live on their website.
The Challenge
The brand wanted to-
- Boost customer engagement at every touchpoint of the customer journey
- Improve website revenue by increasing the conversion rate
- Create a more immersive and interactive shopping experience that is on par with marketplaces like Amazon
The Whatmore Solution
Philips used Whatmore to display shoppable videos throughout their website, from the homepage to category pages to individual product pages.
This is how they appeared on the homepage.
Here's how the videos appeared on the product pages. The videos included product ads, user-generated content, tutorials, or reviews, giving customers a comprehensive insight into the products.
All these videos had an ‘Add to Cart’ to ‘Buy Now’ button embedded in them. This allowed customers to directly buy or add the products featured in the video to their cart.
This provided many advantages for Philips India. Some of which were-
- An immersive shopping experience
With shoppable videos, visitors can view products from different angles, just as they would in a store. They can also see how other people are using the product, its pros and cons, tutorials, and more.
- A great first impression
Philips used video carousels on their homepage to highlight featured products and promotions, creating a captivating first impression for visitors. This also made it easier for them to navigate the website and find products that they may have seen on social media.
- Shorter buying process
The ‘Add to Cart’ and ‘Buy Now’ video features shortened the buying process and increased the chances of purchase.
- Increased conversion with detailed product demos
Philips used Whatmore to implement floating video carousels that showed detailed product demos and usage instructions. This clarified doubts a visitor may have and helped them make a buying decision.
- Turning Browsers into Buyers
Philips successfully used shoppable videos to convert passive website visitors into active buyers. By providing an immersive and interactive shopping experience, Philips was able to significantly increase customer engagement and drive sales.
The Result
By integrating Whatmore’s shoppable videos into their website, Philips achieved
- 3x Increase in Conversion Rate
The conversion rate of shoppable videos was three times the average conversion rate for Philip’s website.
- 20% Increase in AOV
Philips achieved a 20% increase in the average order value from video sessions
Want to turn your e-commerce website into a revenue-generating machine with shoppable videos?
