This is what Style Jaipur achieved with Whatmore Studio.
- 5-8X ROAS for video ad campaigns (2x higher than other campaigns)
- 90% reduction in video production costs
- 300% increase in video 'likes'
- Faster testing and iteration of ad creatives
About The Style Jaipur
Style Jaipur is an Indian ethnic wear brand. Its designs are rooted in the city's rich cultural heritage. The brand offers a stunning collection of sarees, suits, lehengas, and dupattas. Style Jaipur relies on Instagram and Meta ads to reach its audience, with a strong emphasis on video creatives. These video ads consistently outperform image-based ads, delivering higher CTR and ROAS, making them a key part of Style Jaipur's marketing strategy.
The Challenge
Style Jaipur has over 2,000 active SKUs. However, due to traditional video production's high time and cost, only 15% of their SKUs had associated videos. This prevented them from promoting 85% of their products via video ads. This was a massive roadblock since the brand relied heavily on video content to power its Meta Ads campaigns.
These were the main challenges they were facing-
- High Time and Resource Investment
Creating videos for their ad campaigns required a high time and resource investment. It included hiring models, videographers, and editors and coordinating with all of them. Producing a video took 5-6 days, which hampered their ability to scale.
- Limited Video Coverage for SKUs
Since 85% of their SKUs did not have associated videos, using them for Meta ad campaigns became hard.
- Inability to test ad creatives and low ROAS
The brand's limited videos prevented it from testing various ad creatives, leading to underperforming campaigns and lower ROAS.
Teaming up with Whatmore Studio
The solution was clear—Style Jaipur needed a way to create multiple high-quality product videos at scale with minimal time and effort. This is where Whatmore Studio came into the picture. After a free trial, the brand started using Studio to convert its product images into engaging videos.
The Whatmore Solution
The brand started using Whatmore Studio to transform product images into engaging videos. These videos also have trending background music that aligns with the product's vibe and captions that highlight key product details.
It takes Style Jaipur less than 1 minute to create these videos.
This is what the videos look like.
The brand is using Whatmore Studio to
- Create engaging videos from product images
With Studio, the brand can convert catalog images into high-quality videos with a few clicks. Our AI video generator gives you four variations to choose from every time. The final video automatically has trending background music, captions, and synced transitions, making it perfect for ads.
- Create Montage Videos for Collections
Style Jaipur uses Studio to generate montage videos for product collections by combining clips from multiple SKUs. These videos have transitions synced to beat drops and showcase the best scenes from each product video.
- Test Multiple Ad Creatives
Creating videos with Whatmore Studio takes under a minute. This has helped the brand create and test multiple video ad creatives to find the best-performing ones.
- Cut production costs massively.
Studio has helped Style Jaipur reduce video production costs by a whopping 90% by eliminating the need for product shoots and an editing team.
The Result
Style Jaipur has found a scalable, efficient, and cost-effective way to create high-performing video ads with Whatmore Studio. So far, they've achieved these fantastic results.
- 5-8X ROAS
Style Jaipur regularly hits 5-8X ROAS for its meta video ad campaigns, which is double the ROI of its image-based ad campaigns.
- 1300% increase in engagement
The brand witnessed a 1300% increase in engagement in the form of likes with videos created with Whatmore Studio. Video likes jumped from 100-150 to 2100.
- 90% reduction in video production cost
By doing the work of an entire production and editing team, Studio has helped the brand cut costs and improve ROI.
- Faster Campaign Testing and Iterations
With the power to create and test multiple ad creatives, the brand is continually optimizing the performance of its ad campaigns. Right now, they're running five campaigns with video ad creatives.
Do you also want to create high-quality product videos in less than a minute?