How The Whole Truth Is Using Shoppable Videos on Its Website

2.37% conversion rate from shoppable videos.
Visitors spent 249 seconds on average watching videos in the homepage carousel.
4 viral videos integrated with zero impact on page speed.

About The Whole Truth

The Whole Truth is one of India's fastest-growing clean-label food brands. The brand doesn't just sell snacks—it is on a mission to rebuild the world's trust in food. It offers no-added-sugar protein bars, nut butter, chocolate bars, or protein powders. In just a few years, The Whole Truth carved a niche for itself in the crowded market by stripping away the jargon.

But it's not just their products that stand out. Their unconventional yet educational marketing style turned heads while remaining true to their core value- transparency.

The Challenge

For a brand committed to telling the whole truth, educating its audience is non-negotiable. The Whole Truth has mastered the art of turning health education into shareable, binge-worthy videos for social media, and they wanted to bring this experience to their website as well.

They wanted to embed 1-minute videos to explain their products' benefits.
They needed a way to regularly update videos without getting stuck in an endless loop of manual website edits.
And most importantly, all of this had to happen without slowing down page speed—because a sluggish website is the quickest way to lose trust.

The Whatmore Solution

The Whole Truth teamed up with Whatmore to make their website just as engaging as their social media accounts.

This is how we did that.

Homepage Video Carousel- Whatmore helped integrate a sleek carousel featuring 4 of their top-performing videos.

This is what they looked like.

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Shoppable video carousel on The Whole Truth's website

Custom Dashboard- The Whole Truth's team can now update and manage videos in seconds, ensuring their website stays as fresh as their social campaigns.
Top Notch Performance—With Whatmore, the brand has embedded shoppable videos without adding an ounce of drag to its website's speed.

With Whatmore, The Whole Truth didn't just add videos—they made them actionable. Every video became shoppable and can be shared with just one click.

Why Shoppable Videos?

Unlike almost all other brands, The Whole Truth's videos aren't just about selling—they're about educating, whether debunking food myths or explaining what makes their products genuinely good for you.