If you’re creating an advertising strategy for your e-commerce brand in 2024, you can not overlook TikTok. With over 2 billion users, TikTok is a great platform to reach and engage your target audience. Despite popular belief, users don’t use TikTok to just look at trending dances and memes. TikTok users are ready to shop. 71.2% of TikTok shop users report that they have bought a product after seeing it in their feed. If your target audience is on the younger side, TikTok is a smart platform to run ads on. But there’s one catch with TikTok- your videos have to be high-quality and engaging. For a small e-commerce brand, this can seem daunting, especially if you have a limited budget. But don’t worry. In this blog, we’ll cover how you can create budget-friendly TikTok ads for your Shopify store.
TikTok has huge benefits for E-commerce brands
Running ads on TikTok gives you access to a wide and highly engaged audience. TikTok’s algorithm ensures that your ad is shown to the users with the highest possibility of buying your product. TikTok has no match when it comes to generating revenue from ads. But don’t just take our word for it. Look at these statistics.
- 49% of Gen Z users make purchases on TikTok
- 61% of TikTokers to buy from brands they see advertised
- 71.2% of TikTok shop users have bought something after seeing it in their feed
TikTok ads can help you reach your target audience, increase brand visibility, and drive sales. With a minimum daily budget of $5, TikTok ads are also budget-friendly for small businesses. But before we get into how to create a TikTok ad, let’s cover what makes a good TikTok ad.
Essential Elements of a good TikTok Video Ad
A perfect ad (ad with the highest ROAS) will be different from every e-commerce brand. There is no one-size-fits-all when it comes to advertising. But there are some elements that all good ads have in common.
- A great hook
Your ad needs to caption the attention of the user within the first few seconds
- Short and punchy videos
Your ad should ideally be under 30 seconds to match other videos on TikTok
- Trending Audios and Music and Hashtags
Use popular sounds (be it songs or dialogues) to capture user attention and increase your chances of going viral. This will bring visibility to your brand
- Authentic and Relatable Content
TikTok is a content platform. TikTok users like to see authentic and organic content on their feeds. So making sure that your ad seems relatable will build trust and reliability. In fact, use user-generated content in your ads to ace TikTok.
How to Create Budget-Friendly TikTok Video Ads for Your Shopify Store
Here’s how you can create effective TikTik ads for your Shopify store without burning a hole in your pocket.
Step 1- Do audience research
Before you start running ads, identify your target audience. Understand their needs and behaviour, and tailor your messaging accordingly.
Step 2- Define your objectives
Why do you want to run ads on TikTok? What will your CTA’s be? Do you want to bring traffic to your Shopify store or do you want to generate sales? Knowing your objectives beforehand will help you create effective ads.
Step 3- Sign up for Whatmore Studio for free
The only way for small businesses to create high-quality ads is to use AI video tools like Whatmore Studio. To generate a high ROAS (return on ad spend), you need to test multiple ad variations. Tools like Whatmore Studio help you create tens of ads quickly without a professional editing team.
You can create a free account on Whatmore Studio and start creating TikTok ads instantly.
Step 4- Create ads from store URL or existing clips
There are two ways to create a video ad-
- By copy-pasting the link to your Shopify store on Whatmore studio
- By uploading existing product images and clips to the Studio library
In the first case, Whatmore Studio automatically fetches all product images, information, and even reviews from the link to generate an engaging video.
In the second case, you enter a short text prompt describing your desired video after uploading product clips. You then have to select the ‘vibe’ of the video and click ‘generate’. Whatmore Studio intelligently selects footage, arranges sequences, and applies transitions to create 4 videos. you can then select the one you like the most.
Step 5. Make minor edits, if needed
If you want to tweak the video, you can. You can make changes in the text or the background music if required.
Step 6. Download your TikTik video ad
Once you’re satisfied with the final video, download it to use as a TikTok ad.
Step 7- Upload to TikTok with clear CTA
Upload the video on TikTok, set campaign parameters, and go live. You should also double-check to ensure that you have the correct CTA (call-to-action) based on your campaign objective.
Step 8. Test multiple ad version
Once your ad is live, check how it's performing on TikTok Ads Manager. Use Whatmore Studio to create multiple ad variations to find the best-performing ad. One of our e-commerce clients, Attic Salt hit 12X RAOS using this strategy.
TikTok ads are a powerful tool to increase the visibility and revenue of your Shopify store. The trick lies in creating impactful ads in a budget-friendly manner. With AI tools like Whatmore Studio, you can create multiple video ads in a fast and cost-effective manner.
Good news- we’re running a free trial of Whatmore Studio this month! Try Studio now before the offer closes.
