The Result
- 9% of total sales come from shoppable videos
- 30% increase in AOV with shoppable videos
- 3% increase in conversion rate
About Vanya
Vanya is a premium fashion brand based in Pakistan that specializes in high-end suits and salwar kameez. It is known for its exquisite designs and quality craftsmanship. The brand has over half a million followers on social media, where it consistently posts videos of its best-selling products and new launches. These videos are professionally shot and a huge investment.
The Challenge
Vanya wanted to improve the shopping experience by incorporating high-quality videos on its website to increase engagement and drive conversions—all without affecting loading speed. They also wanted to streamline customer service by embedding product details in WhatsApp chats for easy reference.
These were the main goals.
- Add their social media videos to the website to showcase their high-end suits and salwar kameez that directly drive conversions.
- Simplify customer inquiries by making contact and product information easily accessible.
- Bring the engaging experience of their Instagram videos to their website.
- Create an immersive shopping experience on the website.
Teaming up with Whatmore
The solution was simple: add social media videos to their website and make them shoppable.
Vanya needed a solution that was easy to integrate, customizable, equipped with strong analytics, and included WhatsApp chat integration to streamline customer support. They teamed up with Whatmore since it fit all their requirements.
After a quick onboarding, Whatmore's shoppable videos went live on Vanya's website.
The Whatmore Solution
Vanya added Whatmore's shoppable videos to its homepage, product pages, and collection pages. To address customer inquiries, it also integrated WhatsApp chat into the videos.
- WhatsApp Chat Integration
We embedded WhatsApp chat directly within the shoppable videos on Vanya's website. This feature allows customers to easily reach out with inquiries without hunting for contact details on the website. By clicking the chat icon in the video, customers can initiate conversations with the Vanya team. These chats also have the product details embedded for easy reference.
This is what they look like.
Vanya's shoppable videos
Vanya also uses this feature to retarget campaigns and share links like "Hey! Check out the video of this amazing product I discovered!"
- Video Carousel on the Homepage
Vanya added a shoppable video carousel called 'Shop and Buy' to their homepage. The brand uses this carousel to highlight new releases and best-selling products. These aesthetically shot videos guide new customers, boost credibility, and communicate the soul of the brand.
This is how they appeared on the website.
Vanya's homepage shoppable video carousel
- Detailed Product Videos on Individual Product Pages
Vanya also uses shoppable videos on individual product pages to help the visitors understand what they're buying. These videos show how the products look on real people and styling options. This also establishes the brand as customer-centric and helpful, which goes a long way in building loyalty.
This is what they look like.
Vanya's shoppable video product pages
- 'Watch and Buy' page
Vanya has launched a dedicated "Watch and Buy" page featuring all their shoppable videos. This page is like a video gallery highlighting their products, immersing customers in rich visual content. This makes the online shopping experience both enjoyable and informative.
In a way, this page is a centralized hub for customers to explore and purchase products easily.
This is what it looks like.
- Special customizations
Vanya also asked us for several special customizations to ensure the shoppable videos aligned with their brand aesthetic. Some of these customizations are-
- Aesthetic changes in the colours and style of the CTA buttons on the shoppable videos
- Adaptive currency functionality to serve international customers, ensuring a smooth shopping experience regardless of location.
- Verbose redirection buttons like "View Product" and "Go to Cart" to make navigation easy and intuitive
The Result
Adding shoppable videos and Whatsapp chat integration showed terrific results for Vanya.
- The brand gets 9% of total sales from shoppable videos.
Shoppable videos improved the website shopping experience and became a good revenue stream.
- 30% increase in AOV with shoppable videos
The shoppable videos showcased not only the products themselves but also how to style and wear them. They also made it easier to buy the product and increased the average order value (AoV).
- 3% increase in conversion rate
Adding shoppable videos streamlined the buying process by reducing friction, which led to a 3% increase in the conversion rate.
Future plans?
After successfully implementing shoppable videos on the website, Vanya now plans to use Whatmore's Meta Pixels feature to retarget its engaged website visitors.
Want to boost conversions with shoppable videos?
