The Result
- 36% increase in average order value (AoV)
- 2000 videos on the website with no impact on page speed
- 3.48% conversion rate through videos
- 93% increase in engagement rate
About Vastranand
Vastranand is a DTC ethnic wear brand known for bringing India's cultural richness to life with its unique designs. Its website offers beautiful collections of sarees, lehengas, and dupattas. The brand wanted to create an online shopping experience that reflected the vibrancy of its products. To do this, they implemented shoppable videos on their website. But they quickly ran into a problem—the tool they used slowed down the page speed massively.
If customers can't view a product, they can't buy it. This slowdown caused higher bounce rates and a drop in conversions.
The Challenge
Vastranand was facing these main challenges.
- They wanted to add around 2,000 videos on their website without impacting page speed.
- They wanted to create an immersive, on-brand shopping experience for potential customers.
- Beyond boosting engagement, they also aimed to drive revenue through video content.
- They also needed to streamline the buying journey. They wanted to do this by reducing the steps required for customers to purchase.
Ultimately, Vastranand knew they needed a better solution to keep the shopping experience fast and engaging.
The Whatmore Solution
Vastranand needed a fast, reliable, shoppable video platform to display their videos without affecting page speed. They partnered with Whatmore for its proven track record of delivering exactly this. After a quick demo, we quickly onboarded Vastranand, and within a week, the shoppable videos were live on the website.
These are the Whatmore features that Vastranand is currently using on its website.
- Homepage video carousel
Vastranand added a shoppable video carousel on their homepage. This carousel highlights new arrivals and best-selling products right on the homepage. This fast-loading video display encouraged customers to engage with the latest arrivals and bestsellers and explore further instantly.
This is what it looked like.
Vastranand shoppable stories
- Shoppable stories for new collections
Similar to social media stories, this feature introduced Vastranand's collections in a dynamic format. The stories are optimized to maintain site speed while giving customers an engaging browsing experience.
This is what they look like on the website.
Vastranand shoppable video carousel
- In-depth videos on individual product pages
Vastranand also uses detailed product videos on its product pages to give customers a closer look at the product's quality, design, and craftsmanship. This helps customers make an informed decision and positions the brand as customer-centric.
This is what they look like.
Vastranand product page
- Shoppable videos on ad landing pages
Vastranand runs ads on Google. They added shoppable videos to their ad landing pages to increase credibility and give visitors all the information they need to make a purchase decision. All these videos are interactive, meaning they have CTAs (calls to action) embedded in them. Unlike normal videos, where visitors have to search for the product manually, these videos take them directly to the product page of the product mentioned in the video.
This streamlines the purchase journey by reducing the steps needed for checkout. By adding shoppable videos, Vastranand has increased the conversion rate on their ads landing pages.
The Result
Vastranand achieved these results with Whatmore's shoppable video platform.
- 11% of Monthly Revenue Driven by Videos
Shoppable videos now drive 11% of Vastranand's monthly revenue, which shows that they can be a great revenue source.
- 36% Increase in Average Order Value (AOV)
Shoppable videos increased the average order value by allowing customers to add the products featured in the videos to their cart directly.
- 93% Increase in Engagement
The videos keep the visitors engaged for longer, increasing their time on the website and boosting engagement.
- 3.48% Conversion Rate
Shoppable videos transform audience interest into sales, leading to a 3.48% conversion rate.
Here's what Vastranand has to say about their experience with Whatmore.
Do you want to use shoppable videos to turn website visits into conversions?
