About W for Women
W for Women is a leading fashion brand in India, known for its premium ready-to-wear contemporary ethnic and fusion wear. With 160 exclusive brand outlets across 40+ cities, 1,000+ points of sale, and an online Shopify store, the brand is rapidly growing.
The brand launches many new SKUs every month, requiring a constant stream of high-quality videos for ads, websites, and marketplaces. However, traditional video production was expensive and slow, making it difficult to scale. To solve this, W for Women turned to Whatmore Studio, an AI product video creation tool.
The Challenge
W for Women was facing the following challenges.
- Frequent new SKUs required high video output
W for Women launches many new SKUs every month. Keeping up with this volume required rapid video production at scale, which wasn’t possible with traditional shoots.
- Production costs made scaling videos difficult
Creating product videos manually meant costly outdoor shoots, models, and a full production and editing team. Due to these high costs, W for Women couldn't produce videos for every product.
- Marketplace compliance with strict platform guidelines
Videos for Amazon and Flipkart required specific dimensions, quality standards, and formatting. Without a dedicated editing team, W for Women struggled to meet these requirements.
- Continuous need for fresh ad videos to prevent creative fatigue
W for Women does performance marketing. This means that it constantly needs new video ad creatives to improve engagement and conversions. Reusing the same videos leads to ad fatigue and lower ROAS.
Teaming Up with Whatmore
The solution was clear—W for Women needed a scalable and cost-effective way to produce high-quality videos across platforms without manual effort. They chose Whatmore Studio to do this. With Whatmore’s ‘Image to Video Pro’ and ‘Background change’ features, W for Women was able to create catalog videos for new SKUs in minutes.
The Whatmore Solution
- AI Image-to-Video Creation
Instead of waiting weeks for video shoots, W for Women now turns product images into high-quality videos in minutes. Whatmore’s AI automates motion effects, panning, and smooth transitions—delivering studio-quality videos without manual effort.
This is what they looked like.
Image to video creation for W for Women
- Automated Video Background Change
W for Women needed outdoor-style visuals without conducting physical shoots. With Whatmore, they can swap plain backgrounds for realistic, brand-aligned settings, making their videos more engaging.
- Automated Product Tagging in Videos
Whatmore’s auto-tagging feature eliminates manual work by automatically linking products to videos, streamlining the e-commerce shopping experience.
- Direct Integration with Video Shopping
W for Women already uses Whatmore’s video shopping tools. Now, with seamless video creation, they can push new videos directly to product pages, homepage sections, and collection grids—without extra steps.
This is how they appeared on the homepage.
- Marketplace-Compliant Videos for Amazon & Flipkart
Whatmore’s AI automatically adjusts video specifications to meet marketplace guidelines, ensuring that W for Women can list videos on Amazon and Flipkart without extra editing.
The Result
With Whatmore Studio, W for Women has completely transformed its video production process.
- 200 videos in under 45 minutes
Earlier this process usually took weeks.
- 90% Reduction in Video Production Costs
W for Women used Whatmore Studio to automate the work of an entire production and editing team, which helped them cut costs and improve ROI.
