As a Shopify store owner, you must always look for effective promotion strategies to help your online store stand out.
That's where the newest Instagram “notes” update comes in.
In this article, we'll show you how to use Instagram’s latest update to increase your Shopify store sales and be among the first to benefit from it.
But first, what’s this update all about?
What Is Instagram’s Newest “Notes” Update?
Instagram's latest update lets you leave notes on any post or reel. These notes will appear to all your followers as they scroll through their feed.
This is currently available on all Android and Apple mobile devices. You can add these notes by clicking on the “Share” icon on a reel or post.
Previously, notes were only visible above your DMs.
While those notes still stay above your DMs for 24 hours, the notes you leave on reels and posts will stay there for 3 days (unless deleted).
Your own followers can see, like, and reply to your notes. Their replies will be sent to your DMs or shown publicly to your mutual followers.
You can also hide these notes from certain followers by adding them to your “Close Friends” group.
But, you won’t be able to see other's notes on your posts/reels unless you follow the people commenting.
So then, why and how can you use these notes to your advantage?
3 Reasons Instagram’s New Notes Update Boosts Shopify Sales
Reels are the most popular content form on Instagram.
According to recent Meta research, users spend over 17.6 million hours on reels each day.
With such high engagement, using Instagram’s new notes update on reels is clearly profitable for your Shopify store.
Here are 3 reasons why you should try the new note update for your business:
Helps Target Specific Audience From Your Niche
“Someone is more likely to see a post or reel when a note has been added", says Meta.
If one of your followers leaves a note on a reel, you’re most likely to see it while scrolling through your feed.
Similarly, if someone leaves a note on your reel praising the clothes from your Shopify store, Instagram might show this reel to their followers who also like clothes.
This approach allows you to connect with potential customers who are genuinely interested in your niche, rather than spending resources on the wrong audience.
Your note acts as a kind of social proof for them. And people are more likely to buy something when someone close to them recommends it.
Word of mouth is incredibly powerful and way more efficient than any marketing strategy.
To do this, encourage people in reel captions or pinned comments, to leave a note. Encouraging them to share what they liked about your product in the reel or post.
Note: Ensure you’re using this strategy on your best products. Negative note reviews might push your target audience away.
Increased Engagement & Real-Time Feedback
Posts and reels with higher engagement are more likely to be shown to a wider audience.
When customers leave notes on your reels, it encourages others to interact, creating increased visibility and engagement.
This means your reels will have a higher chance of showing up on the Explore page and attracting new customers.
You can also use shoppable videos for customers to take immediate action after leaving a note.
Shoppable videos let you embed actionable CTAs directly within the video, making it easy for viewers to click and purchase immediately after leaving a note.
You can create interesting marketing combinations with it.
For example, if you see a product performing well, you can create a shoppable video that shows the product and include a CTA to buy it.
This allows you to capitalize on positive feedback and encourage better CTAs.
This way, your shoppable videos provide better engagement with your audience, showcase social proof, and drive sales (all while working around the restrictions of the notes update).
Boost Organic Reach For Your Shopify Store
By encouraging notes on your posts, you can increase interaction, which leads to a higher organic reach.
Unlike paid ads, which require ongoing investment, notes from users can drive organic traffic to your Shopify store at no extra cost.
You can ask followers to leave notes on your posts. For example, if you post a reel showcasing a new product, add a caption like, “Love this new item? Leave a note telling us what you think!”
This creates a snowball effect, where your posts get seen by even more people.
So, instead of spending on ads, use notes to build up your organic reach and save money while still bringing in new customers.
More Ways to Increase Shopify Sales Using Instagram’s Notes Update
Here are some extra tips for making the most out of Instagram’s new notes update:
Announce New Products
You can use notes to announce new product launches.
Since you can’t leave notes on your own content, you can use a different business or regular Instagram account to write notes on the post or reel.
This way, your followers will be more likely to notice the updates attached to your content.
Share Exclusive Discounts
If you're running a special promotion, encourage customers to put out notes on how much they love the discount or product.
One way to do this is by having your influencers leave notes on your posts or reels with exclusive discount codes.
For example, if you’re launching a new line of sneakers, you could have an influencer leave a note on your reel saying, “Get 20% off with code INFLUENCER20!”.
Influencers usually have a large number of followers, which means your discount “note” can reach a bigger audience.
This will help you spread the word and drive more sales for your Shopify store.
Host Q&A Sessions
Try engaging your own followers by hosting Q&A sessions through notes on your reels.
Ask them to leave notes with their questions in your post captions or pinned comments. For example, you can write, “Got questions about our new product? Leave a note, and we’ll answer it!”
When you get notes with questions, reply to them directly through DMs.
If someone asks about a product’s features, you can send them a detailed reply in their DMs. Here’s why:
- Personal interactions like these can help build trust and lead to more sales.
- DMs help you connect with customers and show you care. If you address their concerns quickly, they’re more likely to return.
For example, if you quickly address their concerns about shipping times, they’re more likely to feel valued and come back for more.
This is just the beginning. You can try out more combos with Whatmore AI or explore some of your own branding strategies!
How else can you use Instagram's new notes update to promote your Shopify store? Let us know!
