Remember when you were scrolling on Instagram and saw a reel where someone was raving about a new product? How did you feel? You probably wanted to try the product yourself if you're a regular person. And even if you're harder to influence, the reel must have incited some curiosity and awareness. This is how recommendations work on social media. In a recent study by Meta, 77% of respondents said they bought a product after watching reels. More than 50% of Instagram's 2 billion users are between 18 to 35 years of age. This makes Instagram the go-to platform for product discovery. If you're an e-commerce brand, you can use generated reels to amp up awareness and purchases.
How generated reels drive personalized recommendations
Generated reels are short, engaging videos created using AI video tools like Whatmore Studio. They have become extremely popular because they can quickly capture the audience's attention.
Publishing high-quality reels on Instagram is crucial to your social media marketing strategy because-
- 82% of respondents in a Meta study followed the brand
- 74% sent a DM, and
- 77% bought from the brand after watching its reel
Instagram, like most social media, works on algorithms. It shows you personalized content based on your watch and engagement history. This personalization makes the content you see relevant to you and increases your chances of finding and buying products that match your needs.
This makes Instagram great for e-commerce brands that want to reach their ideal target audience who may or may not have heard of them. By using generated reels in your social media strategy, you can not only reach a wider audience but also improve engagement and conversion.
Different types of Instagram reels you can use for your e-commerce brands
There is no one-size-fits-all approach to using reels for your business. The best reels for your business depend on your goal, industry, and target audience. But some tried-and-true reel formats have helped most businesses grow on social media. Here are some of the fun and effective types of reels you can create.
New Product Launch Reels
Create hype and get people excited about your new product before you launch it. You can use AI video tools like Whatmore Studio to create reels with trending audio and engaging text overlays that highlight the cool features of your new product.
Product Collection/ Montage Reels
You can promote seasonal collections, bestsellers, and themed montages as engaging reels. Presenting multiple products and bestsellers in one reel can create more awareness for all your products.
How-to (use your product) Reels
These reels are great for educating your audience about how to use your product. For instance, if you're a makeup brand, you can show your audience some looks they can create with your product. Similarly, if you sell travel luggage, showing your audience how to use some unique features will position you as helpful and user-centric.
User-generated content (UGC) Reels
User-generated reels add authenticity and social proof to your e-commerce brand. Since your audience can't try your products in a store, watching people use and love your products online helps build credibility. UGC reels can be anything- reviews, testimonials, or clips of people using your product. If you'd like to learn more about how to create UGC reels for your e-commerce brand, you can read this blog.
Replicating viral trends
Replicating viral trends has only one goal—to generate visibility for your brand. By participating in popular challenges or memes, you can make your brand seem more relatable and fun. You can also find creative ways of incorporating your products into these reels.
Posting Instagram reels consistently can drive visibility, engagement, and sales for your e-commerce brand. But if you don't have an in-house production and editing team, creating multiple high-quality reels every week is not easy. This is where AI video editors like Whatmore Studio come in. Except for trending reels, AI video editors can easily create all other types of reels for your brand.
Now, let's cover some best practices for generating reels.
5 tips for inspiring purchases with generated reels
Follow these tips to make sure your reels are optimised for generating awareness and driving sales.
- Use on-screen text overlays and captions
Many Instagram users watch reels with the sound off, so having text overlays and captions is non-negotiable. Highlighting product features and calls to action in a visually attractive way will keep your audience engaged and informed. You can use AI tools like Whatmore Studio to generate reels like these. Most of our clients report maximum engagement on reels with text overlays.
- Use trends and trending audio
It goes without saying that tapping into current trends can massively boost the visibility of your e-commerce reels. You can increase your chances of being featured on your target audience's 'Explore' page by creating content about what's popular on Instagram. This is great for driving top-of-the-funnel awareness. But make sure to add your own twist to the trend and keep your content relevant to your brand.
You can also use Whatmore Studio to generate these reels instantly. It automatically identifies and adds trending music to your generated reel.
- Use 'Link in Bio' to drive website traffic
Posting high-quality reels shouldn't just create brand awareness but also drive sales. The best way to do this is to include clear CTAs in your reels, asking your audience to check out the website link in your bio. This will drive traffic to your e-commerce store and help your customers complete their purchases.
- Automate replies to comments and DMs
Engagement is critical to building a great relationship with your audience. But sometimes, it can be hard to reply to every single comment and DM. You can use tools to easily automate responses to common customer queries.
- Post high-quality reels consistently
Consistency is king when it comes to building a loyal audience on Instagram. Posting high-quality reels helps keep your brand top-of-mind for your audience. We recommend creating a posting schedule and sticking to it. You can use AI video creation tools like Whatmore Studio to meet this demand.
Instagram reels are a goldmine for generating awareness for e-commerce brands. By posting high-quality reels consistently, you can generate awareness, build a loyal audience, and drive sales for your e-commerce store. AI video tools like Whatmore Studio make this easier than ever. They can help you maintain a steady flow of videos without overwhelming your marketing team.
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