The Result
In the last 30 days,
- 10% of overall revenue driven by videos
- 21,000 engaged video sessions
- 5 videos watched per user on average
The Premise
Miraggio is an Indian DTC brand offering women a premium range of handbags. Known for its minimalist design and expert craftsmanship, Miraggio caters to fashion-forward individuals who appreciate luxury and practicality. Its slogan, "Spoiling women, one bag at a time," reflects its commitment to celebrating today's free-spirited women. Miraggio is well-loved and was featured in the 'Femina Power Brands 2023' and 'Best D2C gamechanger brand 2023'.
They have a strong community of over 30,000 fashion enthusiasts called 'Miraggio Muse', which includes actors, influencers, models, and content creators.
Their strength lies in
- The quality of their handbags, which blend elegance with functionality and
- the strong community of 30,000 Miraggio Muse and 116K Instagram followers
The Challenge
- Non-immersive and unengaging shopping experience on the website
- Disconnect between social media and website
- Underutilized video content
- Lack of detailed videos on product pages
Miraggio has an engaging and impactful presence on social media. They consistently post a variety of content, such as
- Product reels
- Collection videos
- Behind the scenes
- What's in my Miraggio bag
- Collaborations with celebrities and
- Empathetic videos like 'A love letter to my younger self.'
These regularly have high engagement, with some videos touching 400,000 views on Instagram alone. For Miraggio, social media is not just a platform for product promotion. They use social media to build a strong community of fashion enthusiast who love, use, and recommend their products. But this engagement is missing on their website.
- There was a disconnect between their social media and website.
Miraggio's social media was full of engaging content, but their website only had product images. As a result, customers did not have a cohesive experience transitioning from their social media to the website.
- Miraggio wasn't using their content to drive conversion
Miraggio had professionally shot product videos and celebrity content. Since these videos weren't shoppable, they weren't using them to drive sales.
- They didn't have detailed product videos on product pages
Perspectives customers couldn't visualize how the handbags would look on a person without in-depth product videos.
The Whatmore Solution
The solution was simple- add shoppable elements to pre-existing videos and use them on the website's home and product pages. Miraggio teamed up with Whatmore to do this. After a quick demo and onboarding, we made Whatmore live on Miraggio's website.
With Whatmore, Miraggio could add 'Shop Now' and 'Share' buttons to all their videos, making them shoppable.
This is how they appeared on the Homepage.
Miraggio utilized Whatmore to put-
- Shoppable video carousels on Homepage
This helped them highlight key products and new collections and gave new visitors a starting point for navigating the website.
- Video pop-ups on product pages
These showed the customers a 360-degree view of the products and styling options.
- Montage and collection videos
Miraggio used shoppable video montages to highlight new collections and showcase multiple products in one video. They could also tag and provide a direct 'shop now' link to every product shown. This boosted engagement and sales of these products.
- Turning influencer videos shoppable
By embedding 'shop now' and 'add to cart' buttons on high-quality influencer videos, Miraggio could use them to drive conversions.
- Customized templates to match the brand aesthetic
Miraggio has a polished and minimalistic aesthetic. We created templates that were true to their brand.
Here's what Miraggio said about the solution,
"Whatmore has definitely added an extra aesthetic and visually engaging experience to our website with the video carousels, stories, and all the other features. The best part is the ease of operating from the backend and the smooth integration by the Whatmore team. Also, the ease of customization as per the brand ethos has helped us gain customer attention on our website. Overall, Whatmore is a must-have for all Fashion brands."
The Result
With Whatmore, Miraggio achieved these results in 30 days.
- 10% of overall revenue driven by videos
The shoppable videos on their website are driving 10% of their overall revenue. This shows the impact high-quality shoppable videos can have on sales.
- 21,000 engaged video sessions
Last month, the website had 21,000 engaged video sessions. This interest in video content will make the website's shopping experience more immersive and interactive.
- 5 videos watched per user on average
On average, each user who engages with at least one video goes on to watch five more videos. This helps them explore more products, which is excellent for Miraggio.
The Future
In the future, Miraggio plans to scale the use of shoppable videos to their collection pages to improve the shopping experience further. With this expansion, Miraggio expects to boost both engagement and revenue.
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