Shoppable Video Content Ideas For Your Video Shopping Strategy

Did you know that consumers are 2X more likely to buy from brands creating useful videos of high quality? Brands are catching on, creating shoppable video content that feels almost like being in the store, but with the ease of online browsing.

Instead of just scrolling through product pages, your customers can now watch engaging shoppable videos where those items come to life, get instant answers to your questions, and even make a purchase—all in one place. It’s like having a personal shopping assistant and a live TV show rolled into one.

In this article, we’ll explore some of those product video examples that you can use to connect with customers in a way that’s both engaging and effective. Let’s dive in.

Why should you include video shopping in your strategy?

If you’re a business owner or marketer, you’ve probably noticed how fast the way we shop is changing. Customers aren’t just looking for products anymore—they’re looking for experiences and they remember how a post made them feel. Video shopping fits perfectly into this shift, offering a way to connect with customers on a deeper level. 

But why should businesses make video shopping a key part of their strategy? Let’s break it down.

1. Engaging content drives sales

People love videos. In fact, studies show that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text. This makes video content incredibly powerful for showcasing your products. Whether it’s through live streams, tutorials, or product demos, video shopping allows you to show off your products in a way that’s both engaging and informative, leading to higher conversion rates.

2. Builds trust and authenticity

Video shopping helps build that trust by allowing customers to see products in action before they buy. It’s one thing to read about a product’s features, but it’s another to actually see it in use. Live streams and product video examples offer a transparent and raw look at your products, which can make customers feel more confident about their purchases.

3. Creates a personalized shopping experience

Today, personalization is key, and video shopping offers a way to make the shopping experience feel more tailored to every customer. Adding shoppable video content to your website like live interactions, Q&A sessions, and real-time feedback, businesses can address customer concerns directly, offer personalized recommendations, and create a shopping experience that feels unique to each viewer.

4. Enhances social proof

Whether it’s live streams, customer testimonials, or user-generated content, video gives your brand a platform to showcase real-life experiences with your products, which can really influence purchasing decisions.

5. Expands reach across platforms

With platforms like Instagram, TikTok, and YouTube making it easier than ever to integrate shopping features into video content, video shopping allows you to reach customers right where they are. You can tap into the massive audiences on these platforms and turn casual viewers into loyal customers.

By including video shopping in your strategy, you’re not just keeping up with trends—you’re creating richer, more engaging experiences that resonate with today’s consumers. 

10 shoppable video content ideas for your marketing strategy

1. Shoppable reels

Those quick, catchy videos you see on Instagram are super engaging. Imagine if you could actually buy the stuff you see in those videos with just a tap. That’s exactly what Shoppable Reels let you do. They’re short, fun, and perfect for showing off products in a way that’s super easy for viewers to shop from. 

When to use Reels

• New product launch: For a new launch, think of a reel as a mini commercial, but way more fun. For example, if you’re launching a new sneaker, create a Reel that shows it in action—maybe someone running in them, or styling them with different outfits.
• Behind the scenes: Give your followers a sneak peek into your world. Show how your products are made, who’s behind the scenes, or even how a typical day looks like. It makes your brand feel more human and real.
• Quick how-tos: Everyone loves a good tip. If you’re a beauty brand, show a quick makeup hack using your products. If you’re a kitchen brand, cook a new dish. Tag the products you’re using so viewers can buy them right away.
• Real customer stories: Share the stories of customers who love your products. It’s like word-of-mouth, but way more visual.
• During sales and events: Show what’s on sale, and make it super easy for people to grab those deals by tagging the products.

Tips for creating great shoppable reels

1. Keep them quick and engaging. Aim for 15 to 30 seconds of impactful and interesting content.
2. Make your reel stand out by using music, transitions, and effects. Creativity is key to catching viewers' attention and encouraging them to watch till the end.
3. Show, don’t tell. Let viewers see how your product works, how it fits, or how it’s made.
4. Use clear calls to action. Don’t forget to guide viewers on what to do next. Whether it’s “Tap to Shop” or “Swipe Up for More,” make sure it is clear and easy to follow.
5. Highlight key features using text overlays or voiceovers. This helps viewers understand what makes your product special even if they’re watching with the sound off.
6. Use popular trends and find creative ways to incorporate your products into these trends. This can increase the visibility of your reels.

Miraggio’s shoppable video success

Miraggio, a luxury handbag brand, used shoppable videos to really boost their online sales. They made it easy for people to click on the handbags featured in their videos and buy them directly without leaving the video. This made shopping super easy and kept viewers interested. 

Results:

• Miraggio saw a 35% increase in revenue after they started using shoppable videos.
• They also had a 25% higher engagement rate compared to their usual videos.
• Conversion rates went up by 40%, meaning more people were buying directly from the videos.

2. Live Streaming

Ever found yourself glued to a live video, watching someone open the latest iPhone or try on a new outfit? That’s the magic of live stream shopping—it’s like hanging out with a friend who’s showing you cool stuff they just got, but with the added advantage of being able to buy it right then and there.

Live streaming allows brands to showcase their products in real-time, offering an interactive experience where viewers can ask questions, request demos and buy what they like during the streaming.

When to use live streaming for shopping

• Product launches: The real-time nature of live streaming builds excitement and creates a sense of urgency for new products.
• Q&A sessions: Host sessions where viewers can ask questions about the products. This not only provides valuable information but also builds trust with your audience.
• Influencer collaborations: Partner with influencers to host live shopping events. Influencers can draw their followers to the event, increasing reach and engagement.

Tips for a successful live shopping event

1. Plan your content before going live. Create an outline, highlight key products, and structure your stream with an introduction, demos, customer interactions, and a closing segment.
2. Interact with the viewers by asking questions, responding to comments, and using interactive features like polls or live Q&A sessions to build more trust.
3. Create urgency with limited-time offers available only during the live stream. Use countdown timers to enhance urgency, driving quicker purchasing decisions. 
4. Use a quality camera and microphone to reduce background noise and ensure your voice is heard clearly. If possible, show products from different perspectives, giving viewers a complete view of what you’re showcasing.
5. Test and prepare for glitches before going live. Have a backup plan in place, just in case something goes wrong.
6. Follow up after the live stream, continue engaging with your audience by responding to comments, sending follow-up messages, and providing links to the products featured. 

How Walmart used TikTok for a successful live stream shopping

Walmart partnered with TikTok for a live stream shopping event during the 2020 holiday season. TikTok influencers showed Walmart’s fashion line, where viewers could shop directly via TikTok.

Results:

• 7x more views than the average Walmart live stream, showcasing the potential of social media-driven live shopping.
• The event attracted over 10 million views and resulted in thousands of items being added to carts in real-time.

Partnering with TikTok, a platform known for its young and highly engaged user base, allowed Walmart to reach a broader audience, while offering a great customer experience that drives sales.

3. Stories

Stories are those quick, eye-catching updates you see on Instagram, WhatsApp or Facebook that disappear after 24 hours unless saved as highlights. Imagine seeing a Story about a new jacket, loving it, and being able to buy it instantly with just a tap. That’s what shoppable videos in Stories can do. They make it easy to go from “I like that” to “I need that” in just a few seconds.

When to use stories:

• Highlight new arrivals: Use Stories to give your audience a first look. You can show off new items, style them in different ways, and let viewers shop directly from the Story.
• Promote limited-time offers: The 24-hour lifespan of Stories adds urgency, making them perfect for time-sensitive deals. Add a countdown sticker to remind viewers that time is ticking.
• Boost engagement: Use polls, questions, or countdown stickers to encourage viewers to engage, and combine this with shopping options to convert that engagement into sales.

Tips for creating great shoppable stories:

1. Keep the Stories short and digestible. Focus on making them visually engaging and straight to the point.
2. Be creative with stickers to make your Stories more interactive and fun while subtly encouraging viewers to check out your products.
3. Tell a story and take viewers on a quick journey—whether it’s the story of how a product is made, how to use it, or why it’s perfect for them.
4. Experiment with different formats like  photos, videos, boomerangs, and even GIFs. Keeping your Stories varied can make them more interesting to watch and increase the chances of viewers sticking around to shop.

Oceedee triples conversion with shoppable stories

OCEEDEE, a luxury footwear brand, has integrated stories directly into their website to create a more engaging shopping experience. These shoppable stories allow visitors to browse through visually appealing, bite-sized video content showcasing their products. As customers watch, they can easily click to learn more about each product and make a purchase, all within the seamless flow of the story.

Results:

• They saw a 3x increase in conversion rate to 2.86% in the last 30 days.
• The stories attracted a considerable amount of attention, with 7,602 video clicks recorded.

Shoppable Stories are a powerful tool to connect with your audience in a way that’s both engaging and sales-driven. 

4. Product unboxing videos

Imagine a customer eagerly orders something online, only to return it because it wasn't quite what they expected. It’s frustrating for them and costly for you. But what if your customers could get a real glimpse inside that box before they buy? That way, their expectations would be perfectly aligned, saving everyone the hassle.

That’s where unboxing videos help. They give a sneak peek into the product experience—everything from the packaging to the actual item—so your customers know exactly what to expect. 

When to use unboxing videos

• Product launches: When you’re rolling out a new product, unboxing videos can build excitement and anticipation. Show off everything from the design of the packaging to the first look at the product itself. It’s a great way to give potential buyers a feel for what they’re getting.
• Limited editions or special releases: If you have a limited edition or a special version of a product, use an unboxing video to highlight what makes it unique. Show off the exclusive features, premium packaging, or any special bonuses that come with it.
• When introducing high-end or luxury items: An unboxing video can highlight the details and premium quality, making the expensive purchase feel more special and justifying the cost.

Tips for creating great unboxing videos

1. Make the unboxing process enjoyable to watch. Pay attention to the details—how the box opens, how the product is revealed, and any extras like thank-you notes or freebies. 
2. Show every detail, from the outer packaging to the actual product. Capture the entire process and provide close-ups of important features or accessories included in the box.
3. Engage with the audience throughout the video. Ask them what they think of the product, if they’ve tried it before, or what they’re most excited about. 
4. Avoid filler conversations to not lose the audience's attention. Aim to be thorough without dragging on too long—viewers should stay interested from start to finish.

How Milton used unboxing videos to increase their ‘Add to Cart’ by 450%

Milton used unboxing videos to give their customers a close look at their products before they made a purchase. By walking viewers through the unboxing experience, Milton made the buying process more transparent and engaging, helping customers feel more confident about what they were getting.

Results:

• Saw a 450% increase in Add-to-Cart rates.
• Drastically improved product visibility and reduced returns.
• Gained customer trust through honest and detailed product showcases.

Unboxing videos are a way to build trust with your audience by showing them exactly what they’ll get. They bring the excitement of discovering something new right to your viewers, helping to build anticipation and confidence in your products.

5. Tutorial and demo videos

Tutorial and demo videos as shoppable video content are like how-to guides but with a twist. Imagine watching a step-by-step makeup tutorial where you can click on the exact lipstick or eyeshadow being used and buy it right then and there. 

These videos not only teach viewers how to do something but also make it super easy to purchase the products being shown. It’s a useful and convenient combination of learning and shopping, making the experience both fun and functional.

When to use shoppable tutorial videos

• Product launches: If you’re introducing a new product, a tutorial can show customers exactly how to use it. For instance, a beauty brand could create a tutorial demonstrating a new makeup palette, with shoppable links to each product featured.
• Promoting bundles or kits: If you’re selling a bundle or kit, a tutorial video can show how all the items work together. For example, a workout kit can be featured in an exercise tutorial video where viewers can directly buy the bundle used in the video.
• Educational content: Use tutorials when you want to educate your audience on how to make the most out of your products. Whether it’s a fitness routine, a skincare regimen, or a tech setup guide, shoppable tutorials can help viewers get hands-on with your products.

Tips for creating great shoppable tutorial videos

1. Keep it clear and simple by breaking down the steps into smaller chunks, and use clear visuals to guide the viewer. The simpler the tutorial, the more likely viewers will be to follow along.
2. Talk to your viewers like you’re having a conversation with a friend to build trust. Share personal tips or tricks that make the tutorial feel more genuine.
3. Highlight the benefits as you demonstrate each product. Let viewers see the product in action and understand why they need it.
4. Use clear calls to action throughout the video, remind viewers that they can click to buy the products you’re using.

Lovechild by Masaba shot up conversion rate with tutorial and demo videos

Lovechild by Masaba, a popular beauty and wellness brand, used tutorial videos to show their products in action. These videos offer customers a guide on how to use their products, making it easy for viewers to see the benefits firsthand. As customers watch the tutorials, they can instantly click on the products being used and purchase them directly.

Results:

• Lovechild saw an incredible 5x boost in their conversion rate.
• The tutorials made it easy for customers to move from learning about the product to buying it, all within the same video.

Shoppable tutorial videos are a fantastic way to blend education and e-commerce, helping your audience learn something new while making it easy to shop for the products they need. 

6. User-Generated Content (UGC) videos

Shoppable UGC videos are the next level of word-of-mouth marketing. Imagine watching a video where a real customer talks about their experience with a product—how it worked for them, what they loved (or didn’t love), and how it compares to other products they’ve tried. Customers trust the opinion of someone they can relate to.

Now, imagine that as they’re sharing their thoughts, your customers can click on the product they’re talking about and buy it right there. Shoppable UGC videos combine the trust and authenticity of human opinion with the convenience of online shopping, making it easier than ever for viewers to move from interest to purchase.

When to use shoppable UGC videos

• Building trust in competitive markets: In markets with lots of similar products, honest user-generated videos can set your brand apart. They provide social proof and show why your product stands out.
• Highlighting key features: UGC shoppable video content can help when you want to emphasize specific features or benefits of a product. Customers can talk about how those features made a difference for them, making it easier for viewers to see the product’s value.
• Addressing common questions: If your product often raises specific questions or concerns, then hearing another customer discuss how the product met their needs can be more convincing than any product description.

Tips for creating great shoppable customer review videos

1. Keep it real by encouraging customers to speak naturally and share their real experiences—both the pros and the cons. 
2. Showcase videos from a variety of customers to appeal to different segments of your audience. Whether it’s different age groups, lifestyles, or needs, showing a range of experiences can help more viewers relate to the product.
3. Make it easy to shop with clear and accessible shoppable links or product tags throughout the video.
4. Reward participation to encourage more customers to create UGC by offering incentives like discounts, shout-outs, or entry into a contest. 
5. Mix up the format with close-ups of the product in use, before-and-after shots, or quick summaries of key points. This keeps the video dynamic and holds viewers’ attention longer.

Lea Clothing’s engagement boost with UGC

Lea Clothing Co., a fashion brand celebrated for its inclusive and stylish designs, has tapped into the power of shoppable user-generated content (UGC) to connect with their audience in a more authentic and engaging way. 

By featuring real customers showcasing how they wear and style Lea’s clothing, the brand created genuine content that resonates deeply with its audience. 

Results:

• Lea Clothing Co. experienced a 3x increase in customer engagement after implementing shoppable UGC into their strategy.
• They are able to build stronger, more personal connections with their audience, fostering greater trust and loyalty.

Shoppable customer review videos are a powerful way to connect with your audience by letting them hear directly from others who have already tried your products. By showcasing real experiences and making it easy for viewers to shop, these videos can build trust, answer questions, and drive sales—all at the same time.

7. Behind-the-Scenes (BTS) videos

Shoppable Behind-the-Scenes (BTS) videos are a unique way to pull back the curtain and show your audience what goes on behind the scenes of your brand—while also giving them the chance to buy what they see. 

Imagine watching a video that takes you inside a photoshoot, a design studio, or even the factory where products are made. As you get a peek into the process, you can also click on the products featured in the video and purchase them instantly. These videos make the shopping experience feel more personal and connected, turning your customers into insiders.

When to use shoppable bts videos

• Campaign shoots: Show your audience the work that goes into a marketing campaign to build anticipation for what’s coming. Let them see the creative process, the team, and the effort behind every detail. 
• Craftsmanship or manufacturing process: If your products are handmade or involve a detailed manufacturing process, BTS videos can highlight the craftsmanship and care that goes into each item. This adds value to your products and makes them more desirable to customers.
• Brand storytelling: Whether it’s a day in the life at your company, a look at how products are designed, or the journey from concept to creation, these videos make your brand feel more relatable and trustworthy.

Tips for creating great shoppable BTS videos

1. Let your audience see the real, unpolished side of your brand to connect better with them. Show the challenges, the teamwork, the candid moments and the passion that goes into what you do.
2. Highlight products naturally and make it easy to shop even though the focus is on the behind-the-scenes action. Use product tags or links to make it simple for viewers to click and buy without interrupting the flow of the video.
3. Use good storytelling even though it’s behind-the-scenes content. Whether it’s the journey of creating a product, the excitement of a photoshoot, or the daily life in your office, the narrative should be interesting enough to keep the session engaged and interactive.

Everlane’s transparent factory tours

Everlane, a fashion brand known for being honest about how their clothes are made, has done a great job using behind-the-scenes (BTS) videos to connect with their customers. One of their best ideas was creating virtual factory tours, where they took viewers inside the places where their clothes are made.

In these videos, Everlane showed how each piece of clothing is carefully crafted, highlighting the quality and care that goes into their products. Viewers could click on the items being made and buy them right from the video.

Results:

• By showing how their clothes are made, Everlane earned more trust from customers who care about ethical production.
• The mix of storytelling and easy-to-click shopping links led to more people buying the featured items.

Shoppable Behind-the-Scenes (BTS) videos let your customers feel like they’re part of the process—and that connection can drive both loyalty and sales. 

8. Brand story videos

Shoppable brand story videos are a powerful way to share the heart and soul of your brand while making it easy for viewers to shop your products. You can tell the story of how your brand came to be—whether it’s the inspiration behind your first product, the challenges you overcame, or the values that drive your business. Just by adding shoppable links to that story the viewers can buy the products that are a part of your journey. 

When to use shoppable brand story videos

• Brand launches or rebranding: A brand story video can introduce your vision and mission to the world. It’s a great way to build an emotional connection with your audience from the start.
• Milestone celebrations: Use these videos to celebrate key milestones, like anniversaries or the launch of a new product line. Reflect on how far your brand has come, and invite customers to join in the celebration by shopping for the products featured.
• Highlighting social or environmental impact: If your brand is focused on making a positive impact—whether it’s through sustainability, fair trade, or charitable initiatives—use a brand story video to showcase this. 

Tips for creating great shoppable brand story videos

1. Be real and honest about your brand’s journey. Share your struggles, your successes, and what you’ve learned along the way. Authenticity resonates with viewers and builds trust, making them more likely to connect with your story and your products.
2. Think about the narrative you want to share. Start with why your brand was created, highlight key moments in your journey, and end with where you are now. 
3. Make shopping feel natural as you tell your story. For example, if you’re talking about your first product, let viewers click to purchase it right when they’re hearing about it. 
4. Don’t be afraid to tap into emotions. Whether your story is inspiring, heartwarming, or even humorous, emotions are what make stories memorable. The more your viewers feel, the more connected they’ll be to your brand.

Suta increased engagement by telling their brand story

Suta, a beloved brand known for its beautiful handwoven sarees and sustainable fashion, deepened the connection with their customers by telling the story behind their products—highlighting the artisans who craft them, the inspiration behind their designs, and their commitment to sustainability. They also allow viewers to shop the products featured, creating an immersive and seamless shopping experience.

Results:

• Suta saw a remarkable 2x increase in customer engagement.
• The ability to shop directly from the story videos made it convenient for customers to purchase the products they felt connected to, driving both engagement and sales.

Suta’s success with shoppable brand story videos highlights the impact of combining storytelling with e-commerce. Shoppable brand story videos invite viewers into your world and show them what makes your brand special.

9. Interactive videos

Interactive videos are one of the most interesting types of shoppable video content. They are like the choose-your-own-adventure books of the video world, but with a shopping twist. These videos invite viewers to actively participate—whether it’s by clicking on different products, exploring various features, or making decisions that guide the storyline. 

As viewers engage with the story, they can also shop for the featured products, making the experience not just entertaining but also convenient. It’s a way to turn passive watching into active shopping, all while keeping your audience hooked.

When to use shoppable interactive videos

• Product demos and tutorials: Interactive videos let viewers click on the features they’re most interested in or guide them through a step-by-step tutorial where they can shop for multiple items as they learn about it if the video features more products.
• Launching new collections: Use interactive videos to let viewers explore the different pieces in detail. 
• Engaging marketing campaigns: If you’re running a creative campaign, interactive videos can make it more engaging. Imagine a video where viewers can choose how the story unfolds or pick which products the characters use—each choice leading to a shoppable moment.
• Virtual showrooms or tours: For larger items like furniture, cars, or even real estate, interactive videos can act as a virtual showroom. Viewers can explore different rooms, features, or models, clicking on the items they’re interested in.

Tips for creating great shoppable interactive videos

1. Make it user-friendly with clear and easy to use buttons, so viewers can interact with the video without getting frustrated or lost.
2. Keep it engaging by using a compelling storyline, eye-catching visuals, or a fun challenge to encourage viewers to keep clicking and exploring.
3. Highlight shoppable moments clearly, with product tags or links that are easy to spot. Let viewers know they can shop without leaving the video.
4. Personalize the experience by using branching paths to guide viewers to the products or features that interest them most. The more tailored the experience, the more likely they are to engage and shop.

Ted baker’s “mission impeccable” interactive video

In 2016, Ted Baker collaborated with Guy Ritchie, the famous director, to create a short, stylish spy-themed film titled “Mission Impeccable.”

Viewers could click on different elements within the film, such as the clothes and accessories worn by the characters, to learn more and purchase directly from the video. They could also unlock hidden content and participate in an interactive game that added an extra layer of engagement.

The campaign was heavily promoted across social media platforms, and the interactive elements made the video more engaging, encouraging viewers to explore and shop as they watched.

Results:

• Viewers spent more time watching and interacting with the content, thanks to the gamified elements and shoppable links.
• The ability to shop directly from the video led to a noticeable increase in sales of featured items by 26.5% to £321.9 million.

Ted Baker’s “Mission Impeccable” is a prime example of how shoppable interactive videos can elevate a brand’s marketing efforts. Shoppable interactive videos have the power to turn passive viewing into an active experience, keeping viewers hooked while seamlessly guiding them toward making a purchase. 

10. Product comparison videos

Shoppable product comparison videos are like having a trusted friend break down the pros and cons of different products for you—only better, because you can click and buy your favorite one right then and there. 

These videos line up two or more products side by side, showing viewers how they compare in terms of features, benefits, price, and more.

When to use shoppable product comparison videos

• Launching new products: A comparison video not only highlights the new features but also makes it easy for customers to see the value of upgrading or choosing your brand.
• Helping with decision-making: If your customers often ask, “Which one should I buy?”, a comparison video can be a lifesaver for them. These videos are perfect for helping customers decide between similar products or differently priced products faster.
• Educational campaigns: They can be particularly effective for explaining why a more expensive option might be worth the investment, or why a more affordable option offers great value for money.

Tips for creating great shoppable product comparison videos

1. Clearly highlight the strengths and weaknesses of each product. If one product is more expensive, explain why, and if another is more basic, show what makes it a good choice for budget-conscious buyers.
2. Show the products side by side to make the comparison easy to follow. Use split-screen visuals, charts, or direct feature-by-feature breakdowns so viewers can see exactly how the products differ.
3. Highlight key differences whether it’s performance, design, durability, or price, make sure you’re comparing the features that will help viewers make a decision.
4. Adding snippets of customer reviews can add credibility to your comparison. Hearing from real users about why they chose one product over another can help sway undecided viewers.

Samsung’s galaxy smartphone comparison shoppable video

Samsung created a shoppable video comparing different models of their Galaxy smartphones to help consumers quickly understand the differences between models like the Galaxy S21, S21+, and S21 Ultra. The comparison highlighted aspects such as camera quality, screen size, battery life, and price, providing a comprehensive look at each model.

The video presented each phone side by side, with clear visuals and narration explaining the key features of each model. Viewers could see detailed comparisons, such as the differences in camera capabilities or display technology.

The video was featured on Samsung’s website and promoted through their social media channels, reaching a wide audience of potential buyers.

Results:

• The video helped clarify the differences between similar models, making it easier for customers to decide which phone was the right fit for them, reducing decision fatigue.
• By integrating shoppable links directly into the video, Samsung saw an increase in the number of viewers who made a purchase after watching the comparison. 

Samsung’s use of shoppable product comparison videos shows how effectively product comparison videos can help customers by offering a clear, interactive comparison of the pros and cons of any products. This makes it easier for viewers to choose the one that best fits their needs—while also making it convenient for them to buy it on the spot. 

Shoppable videos are changing the way brands connect with their customers by making shopping more fun, interactive, and easy. Whether it’s a tutorial, a behind-the-scenes peek, a product comparison, or real customer stories, these videos let viewers learn about products and buy them right on the spot.

By using shoppable videos, brands can show off their products in a way that feels personal and engaging. It’s not just about selling—it’s about telling a story, solving a problem, or sharing an experience.

Try Whatmore.ai for your shoppable video content to build stronger connections with customers and make it easier for them to choose and buy what they love.