The Premise
Aesthetic Nation evolved from a fervent fitness community on Facebook in 2012 to India's pioneer in gym wear. The brand was quick to identify a gap in India's fitness clothing market and capitalize on the rising trend of specialized gym apparel. With a growing community of fitness enthusiasts, they launched their gym wear collection, setting a new standard in the industry. Despite the early success, the rapidly changing digital landscape necessitated innovative ways to reach and engage potential customers. This is where Whatmore's shoppable video technology provided the innovative edge required for their strategy.
Teaming up with Whatmore
Aesthetic Nation previously collaborated with a different video shopping competitor but experienced minimal ROI. Their strong online presence didn't translate into desired sales, leading them to search for a solution that could engage their audience with compelling video content while seamlessly integrating into their Shopify store.
After switching to Whatmore, Aesthetic Nation quickly saw a substantial increase in conversions. They embraced Whatmore's shoppable video technology to captivate their audience, elevate their online retail experience, and ultimately boost their conversions.
The Challenges
Before using Whatmore, Aesthetic Nation faced challenges like:
- Poor ROI: A previous competitor’s solution wasn't yielding expected returns.
- Engagement Drop-off: A need to better captivate and convert their audience through engaging video content.
- Integration Woes: Seeking a seamless solution to integrate video content with their Shopify store.
The Whatmore Solution
- Enhanced Video Shopping: Whatmore's seamless integration enabled Aesthetic Nation to showcase its best products using shoppable videos directly on their Shopify store.
- Boosting Engagement: Video content like new launches, influencer collaborations, and user-generated content were embedded with "Add to Cart" buttons, helping to foster better engagement and boost conversions.
- AI-Driven Personalization: Personalized video content offered an immersive shopping experience, creating a more interactive customer journey.
Results
- 5.4% Conversion Increase: Within two weeks, the conversion rate saw a significant uplift.
- 6.14% Peak Conversion Rate: In the first 30 days, the conversion rate reached 6.14%.
- 0.25% Overall Conversion Boost: Aesthetic Nation's overall conversion rate improved.
- 28 ROI: An impressive return on investment due to the Whatmore platform.
Conclusion
By integrating Whatmore, Aesthetic Nation transformed its digital strategy, resulting in higher customer engagement and boosted conversion rates. Their journey showcases the transformative power of Whatmore’s AI-powered video shopping technology. E-commerce brands can take inspiration from this success and improve their digital strategies with Whatmore's seamless video e-commerce solutions.
