TikTok in 2024 has an ad reach of 1.5+ billion people.
Not only that, 51% of small business owners see a positive ROI from TikTok video ads.
A successful TikTok video ad, therefore, has the power to reach a massive audience and skyrocket your product’s conversion rate.
But how do you create great TikTok ads without extensive video editing or marketing experience?
And above all, is it even possible to make impactful video ads without hiring marketers, influencers, or outsourcing everything to a third-party agency?
The short answer is, yes.
In this article, we’ll walk you through some simple steps to help you make a viral TikTok ad for free in just a few hours.
Challenges Of Creating A Great TikTok Ad
Advertising on TikTok can be expensive for small businesses.
As of 2024, you need to pay around $10 per 1,000 views for CPM. But that’s just the beginning:
And these are just the spendings required natively by TikTok. External costs such as hiring influencers, editors, and marketers can be more.
Time is another crucial factor.
Researching, scripting, and producing compelling video content takes time, especially if you’re managing a small team or running solo.
To top it all, spending money on TikTok ads doesn’t always guarantee positive results.
So, if you’re just starting with TikTok ads, finding the sweet spot between keeping your budget low and seeing a good ROI is important.
Solving The TikTok Ad Puzzle
To cover the costs, we’ll focus on creating normal TikTok videos that show up on people’s “For you” page organically. This is also called TikTok organic marketing.
The reason is simple: people hate ads that look like ads.
When did you last buy a product after watching a sponsored ad?
Normal videos that organically land up on your customer’s feed are more likely to convert in the long run. Customers are more likely to make purchase decisions after watching these videos as they don’t feel coerced or forced into buying something.
And to solve the time issue, we’ll be using AI video makers that automate most of the complicated stuff.
This includes:
- Generating Scripts: AI tools can suggest creative concepts and storylines based on your input, helping you craft engaging narratives.
- Editing and Compiling Footage: Automatically edit and compile your footage with trending songs to ensure your content aligns with TikTok’s popular styles.
- Adding Subtitles: Automatically generate and add accurate subtitles to your videos.
- Using Proven Templates: Choose from templates that are specifically designed to work well with TikTok’s format for a professional touch.
- A/B Testing: Quickly test different versions of your video ad to find out which performs best.
- See Performance Insights: Get clear insights into how your videos are performing on TikTok.
Here’s how you can do these:
Focus On Creating Impactful UGC-Based Content
User Generated Content (UGC) is the king of all organic content.
That’s because UGC content is created by people, not brands.
What is User Generated Content?
UGC focuses on creating content that revolves around people’s opinions on your product. For example, a customer shares a TikTok video of their skincare routine featuring your product.
They talk about how the product feels on their skin, maybe even showing before-and-after shots to highlight the benefits.
This video works because it’s created by a real customer, not the brand itself.
It feels more genuine, and because it's from an actual user, other viewers are more likely to trust the review and consider trying the product themselves.
How To Create UGC Content That Converts?
You can request customers to create simple videos encouraging them to share what they liked about your product. Then compile the best parts to create a fast-paced short TikTok video with trending tunes.
A short video compilation of positive comments or reviews on your product (even if they are created by you) can also work wonders.
Another way is to hire nano-influencers (1K-10K followers) to shoot UGC videos for you.
This is ideal for 2 big reasons:
- UGC works well with nano-influencers because people trust them more than celebrities.
- The average cost of nano-influencers in the US is $20 - $150 per post. The lower cost of nano-influencers saves you a lot of money on influencer marketing.
Last but not least, you can pick up the camera and start shooting UGC videos yourself.
The best part about UGC videos is that it doesn’t require any expensive camera setups, microphones, or any special video production experience.
In fact, over-polished videos may repel customers, giving them that “branded” look.
You can observe what top UGC creators in your niche are doing and use their approach to create quick, authentic videos for your product.
Using AI Video Makers To Create High-Converting TikTok Ads
A good AI video maker can compensate for multiple video editors and a marketing team.
Here’s how you can create a simple TikTok ad in a short time using the features provided by AI video makers.
Generating An Engaging Script That Holds Customer Attention
Storytelling on TikTok is widely different from other entertainment platforms.
That’s because of the short nature of TikTok videos.
AI video tools like Synthesia let you generate engaging scripts for different goals, topics, and tones with its AI Script Generator for free.
While not perfect, this is a great starting point for our video ad.
You can experiment with the limited prompts and tell the tool to generate exciting hooks and product benefits that matter to the customer.
Creating Hooks That Capture Customer’s Attention
Videos on TikTok have a very short time to catch viewer's attention before they scroll away.
The next step in our journey, therefore, is to create engaging video hooks from our script.
Invideo AI is a great tool for this purpose. It can convert your script into a full-fledged video using the stock footage available over the internet.
You can generate videos from text that match TikTok’s algorithm.
Invideo AI edits and compiles the footage accordingly and also lets you add trending subtitles to your TikTok video that are proven to work on the platform.
Here’s the video generated by Invideo AI:
Using Video Templates As A Starting Point For Effective TikTok Ads
While Invideo AI helps generate videos, it doesn’t allow for custom product images or content.
To solve this, we can use highly customizable templates that are proven to work on TikTok and let us mix our own content.
Animoto, in particular, offers fully customizable TikTok templates that fit the platform’s vertical video format perfectly.
Lumen5, Canva, and Magisto also have an extensive template library that you can use for your TikTok video ads.
Elevating Your TikTok Videos with Trending Music
Adding trending music on TikTok is important because it helps your content blend in with the latest trends and reach a wider audience.
Whatmore AI automatically analyzes trending music on TikTok and suggests tracks that perfectly match the vibe of your video.
It can add different styles of music based on your product, whether you need an upbeat track for energetic content or a soothing tune for a calming vibe.
Using Whatmore AI To A/B Test Your TikTok Videos & See How They Are Performing
A/B testing videos at a weekly pace is something only larger brands afford.
The amount of resources that go into video production makes A/B testing videos a timely process.
So, instead of manually creating and testing different versions of your video ad, you can use Whatmore AI to do the heavy lifting.
It allows you to generate multiple versions of your video quickly, each with slight variations in text, visuals, or calls to action.
Whatmore AI also lets you see how different videos are performing and converting customers on its “Analytics” section.
This means you can fine-tune your content based on real data, not just guesswork.
Ready to Boost Your TikTok Ads?
Use the TikTok Ads Maker Tool by Whatmore AI to quickly turn your product URLs into eye-catching TikTok videos.
It automates the video editing process by adding music, captions, and visuals, so you can focus on creating engaging content.
Create TikTok videos for free and start seeing better results for yourself!
