When you’re looking for a new product, do you prefer watching a video showcasing it or reading a description? Most of us would want to see the product first. Then once we’ve decided to buy it, we check out the description for details. When shopping online, customers can not touch or feel a product like in a brick-and-mortar store. This means, that if you’re an e-commerce brand, videos are the best way for you to showcase your product. And if you’re running ads on Meta or TikTok, you must use video creatives to get the most bang for your buck. Everyone knows that video ads are more convincing than static ads. Product video ads show customers how a product functions, highlighting its features and benefits in an easy-to-consume format. They help potential customers understand a product better, making them more likely to purchase.
Product video ads- key for conversion
Product video ads are short, dynamic videos designed to promote products. These ads are one of the most effective advertising tools. They are great at grabbing audience attention, making a strong impression, and boosting conversion. As our attention spans keep getting shorter and shorter, you need to find a way to quickly engage your audience. No format does this better than videos.
Consider the statistics.
- Video ad spending is expected to reach $456 billion by 2025
- 73% of marketers use Meta ads to promote their products or services
- Adding a video ad to a product description increases the chances of sales by 35%
Plus with video consumption at an all-time high, video ads should be a part of your marketing strategy for your e-commerce brand. But creating a video for every product you’re selling can be a time and resource-intensive process. If you’re a young e-commerce brand with a small team, it might not even be possible for you. This is where AI video tools can be a lifesaver.
Benefits of Using AI Video Tools
AI video ads have made the playing field between e-commerce giants and smaller e-commerce brands. Using an AI video tool can have many advantages for your business. Some of these are-
- They save time
AI video tools like Whatmore Studio can create a product video in less than a minute. Even a professional editing team can not create a video this fast.
- They are cost-efficient
AI video tools can do the job of an entire video editing team. You only have to pay for the software, most of which are quite affordable.
- Extensive A/B testing
You can create multiple variations of a video ad quickly. This means you can test as many ad creatives as you want. This will help you find the creative with the best ROAS (return on ad spend) and optimize your advertising budget.
One of our e-commerce clients, Attic Salt hit 12X ROAS by using this strategy.
Now that we’ve covered why you should be using AI tools to create video ads for your e-commerce store, let’s look at some of the best tools in the market.
Top Tools for Making Product Video Ads
1. Whatmore Studio
We might be biased but Whatmore Studio is the perfect tool for creating product video ads. What makes it stand out is that it’s an e-commerce-focused tool. Unlike other AI video tools that can create videos for all industries and use cases, we created Whatmore, especially for e-commerce.
With Whatmore Studio, you can-
- Create reels from your Shopify or Amazon store link
Imagine creating a product video ad with just one click. Sounds impossible, right? All you have to do is copy-paste the product URL to Whatmore Studio. The AI automatically fetches product images, clips, and descriptions from the URL to create a high-quality product video. This video comes synced with the latest trending music and engaging transitions to capture view attention.
Once the video is ready, you can edit the overlaid text or change the background audio if needed.
- Create user-generated review videos
Product review videos induce trust and credibility. They are also highly effective for ads. But they can be difficult to produce. With Whatmore Studio, you can create user-generated product review videos with voice-overs from your Amazon or Shopify listings. The AI fetches all required information directly from the page and combines it with product images to create a high-quality product review video. This adds a personal touch and makes your ads more engaging.
Did we mention that all these videos have your brand elements automatically embedded in them? Without a doubt, Whatmore Studio is a must-have tool for any e-commerce brand owner.
2. Animoto
Animoto is a tool that can help you create videos for your business in minutes. It’s user-friendly with easy drag-and-drop features. Animoto’s main USP is its range of templates that you can use to create a wide variety of videos. Animoto also integrates seamlessly with all social media platforms.
One drawback of Animoto is that it requires manual intervention. Unlike Whatmore Studio which creates videos for you with a click, you have to manually create videos with Animoto. This means that it requires more time and resources for video ad creation.
3. Promo.com
Promo is another tool that focuses on creating marketing videos for businesses. The tool is easy to use and comes with professionally designed video templates. Here’s how it works.
- You create an account
- You pick a template you want to start with
- Add brand elements like your logo
- Add captions, and publish
Promo also integrates with social media platforms which makes sharing videos quick and easy.
4. Magisto
Magisto is an AI video editing tool that helps you create high-quality videos with minimal effort. Its key features include adding special effects and keyframe animation to your videos. It also lets you add ready-made intros and change the background of your video.
Magisto is a great tool for companies that want animated ad videos. With a heavy focus on editing, Magisto massively cuts down the time taken to produce a video.
5. InVideo
Last on our list is Invideo- an AI-powered video creator. The tool includes a library of video templates, thousands of stickers, animations, and transitions that you can add to your videos. It also allows you to add CTAs which is quite useful for ad videos. InVideo has a ‘forever free’ plan but it might not be the best for an e-commerce brand since the videos are watermarked. In comparison, Whatmore Studio also offers a free plan without watermarked video. This makes it insanely more useful to small e-commerce businesses.
Whatmore Studio- a powerful tool for making product video ads
Video ads are a powerhouse for conversion for e-commerce businesses. They drive visibility, engagement, and sales for your brand. Trust and transparency are key for a thriving e-commerce business. By using product video ads that showcase your product in detail, you can induce customer trust and credibility.
We’re running a free trial for Whatmore Studio this month. So try it out before the offer runs out!
