By 2027, the United States is set to spend more than $100 billion on video ads.
That’s a huge amount.
Every dropshipper today wants to create viral dropshipping video ads.
But you might wonder: Do dropshipping video ads still work in 2024? Or was it all just a buzzword that has already faded?
As a dropshipper, you care about product sales, not just likes or views. Can video ads help you with that?
Ultimately, your video ads need to increase the conversion rate for your Shopify store.
In this article, we'll explore why dropshipping video ads remain valuable and share actionable tips to boost your Shopify store sales.
Video Ads Catch Attention Faster
Videos catch attention much faster than text or images.
In fact, people remember more from videos than from text or images alone.
If you want your video ads to stand out, start with something that grabs people’s attention fast.
Think of something surprising or bold to kick off your video.
For example, you could start with, “Did you know you could get this product for half the price?”. Such hooks normally force people to stop and watch.
If you grab viewers within the first 5 seconds, they’re 80% more likely to stay.
Here are some more ways you can do that:
- Use tools like Canva templates or Adobe Spark to create an attention-grabbing opening.
- Experiment with different opening lines to see which one catches your attention best.
- Analyze how long people watch your video ads before clicking away.
- Use trending topics, songs, or challenges to make your intro more relevant and engaging.
Video Ads Are Mobile-Friendly
Video ads are easily consumed on mobile devices, which is how most people shop online.
Ensure your video ads are optimized for mobile viewing.
Keep them short and to the point, so they load quickly and hold attention.
To do this:
- Check your ads on different mobile devices to see if they play well and look good.
- Keep your videos under 2 minutes to hold attention better on mobile devices.
You can create budget-friendly TikTok video ads and share them on platforms like Instagram and TikTok.
They will have a high chance of reaching mobile shoppers.
Video Ads Help Boost Conversion Rates
Videos are great at converting viewers into buyers. That’s because they pack a lot of information in a short time.
If you include the right information and video CTAs at the right moment in short videos, you'll see more clicks, longer viewing times, and higher conversions.
Also, ensure you include a clear call to action (CTA) in your video, like “Buy now” or “Learn more.”
Place your CTA at both the start and end of your video. So, even if people don’t click immediately, they’ll see the CTA again before the video ends.
You can use shoppable videos with interactive elements, like clickable links, that lead viewers directly to your product page.
Clearly explain what viewers will get from acting on your CTA, whether it’s a discount or a special offer.
They Help You Reach a Bigger Audience
Customers can share video ads easily, which means they can help you reach a larger audience.
Create content that pushes people to tag their friends or share the video.
For instance, make a funny or relatable video ad that people want to share with their social circle.
Add prompts in your videos encouraging viewers to tag friends or share. Simple phrases like “Tag a friend who needs this hat!” can work wonders.
Make your content entertaining or emotionally engaging, so people are more likely to share it.
Platforms like Instagram let you share content with other platforms.
For example, a customer can share your dropshipping video ad from Instagram with someone using WhatsApp.
This is super useful as you get to reach people not available on popular platforms.
Dropshipping Video Ads Improve SEO
Adding video ads to your marketing campaign can help improve your search engine ranking.
Sites with videos are 53 times more likely to rank on the first page.
Some tips to help you create great SEO video ads:
- Add transcriptions to your videos so search engines can better understand the content.
- Use keyword tools to find the best keywords for your product. Include them in your video ad’s titles and descriptions.
Perfect For Special Promotions & Discounts
Video ads are great for showing special offers and promotions.
Make a video ad specifically for your promotion and clearly present your offer. You can plan a calendar dedicated to holiday seasons and create video ads to match each event.
Mention the details of your promotion in the video, like discount percentages and expiration dates.
Tip: You can use urgency tactics, like countdown timers to encourage quick action.
Compelling Video Ads Increase Engagement
Video ads that tell a story are more engaging and keep people interested longer.
Instead of just listing features, create a narrative around how your product solves a common problem.
This can lead to more shares and interactions, which increases your visibility.
To do this, develop a story that relates to your audience’s everyday problems and show how your product provides a solution.
Add emotional elements to your story. It can be anything from humour, inspiration, or empathy to make your video more memorable.
For instance, imagine you’re selling an ergonomic office chair.
Instead of just listing its features, you create a video that tells the story of “Sarah”. A remote worker dealing with back pain from sitting in a regular chair all day.
Encourage viewers to share their thoughts or experiences in the comments.
You can see the results of effective storylling:
Interactive Video Ads Engage Customers Faster
Ever felt bored at a seminar where the speaker doesn’t involve the audience?
It’s the same with traditional text and image-based ads. You scroll right past them.
Now, think about a time you’ve interacted with a social media poll or a quiz in a video ad.
Instantly much more interesting, right?
For instance, Nike’s recent ad campaign featured an interactive video ad where users could choose different workout routines. Customers got personalized product suggestions based on their choices.
Interactive content engages your customers and boosts conversion rates, rather than having them passively scroll through the content.
Platforms like YouTube and Facebook offer interactive ad formats.
On YouTube, you can use end screens or clickable annotations to engage viewers.
On Facebook, you can explore interactive polls or carousel ads to enhance user interaction and drive engagement.
That’s just the tip of the iceberg.
Tools like Whamore AI let you create viral dropshipping video ads for your store, with little to no expertise.
What do you think? How else can video ads help your business? We’d love to know your opinions!
