How Leading eCommerce Brand Increased Conversions By 82% with Product Page Videos

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Overview

Average Conversion Uplift

Products with Positive Impact

How a fast-growing D2C brand turned low-converting product pages into high-performing storefronts. Learn how this brand ran a 30-day A/B test across 29 SKUs, using Whatmore’s Shoppable Videos to reduce bounce, improve shopper experience, and drive consistent conversion uplift—without adding extra dev or design effort.

The Challenge

📉 Low conversion rates

Shoppers scrolled past static images without engaging

🔄 High customer returns

Customers didn’t get a true sense of the product.

⏱️ Short session duration

Shoppers left product pages too quickly.

What We Did

Added Floating Cards on PDP

Reel-like videos where Shoppers engage

No videos

30 Days

82% ↑ Conversions

Rolled out across 29 SKUs to measure impact fast.

🧪 A/B Tested over 30 Days

Results

✅ Average Conversion Uplift (%)

82.56% increase in conversion rates after adding videos.

23 out of 29 products saw a direct uplift !

✅ Percentage of Products with Positive Impact

79.31% of the products showed improved performance.

Shoppers who watched the video were simply more likely to buy.

✅ Incremental Units

478 additional units sold directly because of videos on product pages.

That’s 478 purchases brand might’ve missed with static content.

"More images and text weren’t enough—shoppers needed a visual, interactive, and engaging way to buy with confidence."

-Head of Marketing

Why Whatmore Videos Work

This is how a typical heatmap looks on pages with PDP videos