Developer
Shopify
Best For
Minimalist brands that prioritize clean design and product-focused storytelling.
Reviews
35% positive
Price
Free
The Shopify Dawn theme is a modern, minimalist theme designed to let product images take center stage. With a clean, distraction-free layout, this theme puts the focus on high-resolution visuals, simple navigation, and seamless browsing. Whether you’re selling fashion, home decor, or artisanal goods, the Shopify Dawn theme ensures a sleek, elegant storefront that highlights your products beautifully while offering a smooth shopping experience.
The Shopify Dawn theme is the ultimate choice for brands that want a minimalist, product-first storefront that enhances engagement and drives conversions. 🚀
I read through the negative reviews and a lot seem to center around not really understanding how to customize or set up the stores in markets or minor custom CSS changes. The theme has been fantastic for us and we have sold hundreds of thousands of dollars in product. We have used it for 3 completely different stores and themes selling different demographics and products. It's a good theme.
Stylistically, this theme is pretty great, but the DEAL BREAKER making this template completely unusable is the fact the Collection List has that silly arrow to the right of every Collection name. ARGH! Please make that arrow go away or at least add an option to remove it. That is literally the only things preventing us from using this template.
Issues with site. Unable to publish changes so site remains un editable and is frustrating. Spent hours on redesigning only to realise all changes made were not displaying to my live website. The editor shows a whole different image and text display as to the changes made. Very sad as I did like the way the site was looking. The only option I had was to run an outdated version. No Thanks
Great theme. Ignore all the negative feedback. I have now been using the Dawn Theme for 2 years and it works great for my business.
It's insane to me that after 18 years of existing, Shopify still didn't make separate image folders for each variant... So that you can simply upload images separately and choose in Customizer whether to show images all together in product image slider, or just show the selected variant images. Free themes are useless without that feature when it comes to modern online retail in year 2024...
Love this theme - the only thing that could make it better would be the ability to have a link on a banner/photo instead of having to use a separate button!
Simple. Effective. Easy to use. One recommendation is to provide another menu access style instead of only the 3 line hamburger menu. I have personally had someone from an older generation literally not know how to navigate after going to my homepage on their cellphone. Please add a traditional individually selectable top menu option. Requesting desktop site in hopes of having this does not work.
Dawn is awesome, especially for nothing. With a little skill and a little modification it is a high converting, clean and leading edge theme that is constantly kept up to date by Shopify. What's not to like? Using the different settings is really easy to get something that does not look like the out of the box theme that a lot of stores look like. https://1936original.com
Très bon template. Facile à configurer et qui propose quasi tout ce qu'il faut pour avoir une belle boutique.
With custom liquid and css, everything is possible in this theme. it's really a great base to make a unique template.
Apple Pay button doesn't work on this theme (but works fine on checkout). How can I fix it?
Editing my previous review. I made a mistake because I didn't fully understand how to update my Collections. Got it now. I really appreciate this template and its functionality. Thank you
This is an awesome theme that definitely doesn't deserve such negative ratings. Not just that fact that its completely free - It's always being upgraded, and its a massive step up from the old 1.0 free themes. Mega menu, mobile friendly features, excellent (meta)filters - its got pretty much everything you need for plug and play. Amazing how people who cant afford a paid theme give bad reviews.
I've been using the Dawn theme for years, but recently, glitches have been bad. Customers can't see the correct color when selecting a variant from the dropdown. The "add to cart" button isn't working on some products, and the site appears thin on phones, not filling the screen.
all things are good and please add mobile different size option for slider layout in theme because when we are viewing other sites or platforms have different different sizes option for desktop and mobile slider layout so please in next update add this feature, when will you updated this thing, this theme download ratio will increase almost 2x believe on my words.
Seamlessly integrate a video-first experience with the Dawn theme—trusted by 1k+ brands. Enjoy a smooth setup, zero impact on page speed, and high-converting Shoppable Videos.
Misis Papeleria
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Seamlessly integrate a video-first experience with the Prestige theme—trusted by 1k+ brands. Seamless, interactive, and built to convert. Try it yourself, your customers will love it!
